Comodo Helps Cutlery E-Tailer Increase Transactional Value by More Than 250 Percent
Jersey City, N.J. — April 24
Comodo, a certification authority and security company, announced that using its eCommerce Accelerator Kit can help businesses improve their online performance. Comodo's new eCommerce Accelerator Kit includes EV SSL certificates, HackerProof and UserTrust that are designed to deliver important trust indicators to site visitors that help accelerate visitor conversion, improve user interaction and create trusted transactions.
Cumulatively, these solutions helped ExcaliburCutlery.com realize a significant increase in business including an average 250 percent increase in the value of each transaction. Before the deployment of the eCommerce Accelerator Kit, an average sale on ExcaliburCutlery.com was $34. After the solution was deployed, average transaction value rose to $120. This improvement was in addition to a significant increase in site traffic conversion.
Excalibur Cutlery was launched in 1978 and had been online for over a year and using competitive solutions, such as ScanAlert and Thawte, for its online security. “The strategic challenge for our website was to grow our customer base by transferring the trust our customers has with our in-store experience to the virtual world,” said Thomas Goodman, Internet retail manager at Excalibur Cutlery.
“Before we adopted Comodo, we were not achieving great business results because our customers did not trust our site as much as we needed them to. We decided to replace all our previous security solutions and use Comodo's eCommerce Accelerator Kit instead. The results have been amazing.”
The Comodo eCommerce Accelerator Kit:
1. Web site security and identity assurance with EV SSL Certificate.
2. End user protection against hackers verified with HackerProof Service.
3. Social authentication of site's performance with UserTrust Feedback Platform.
ExcaliburCutlery.com Business Results
ExcaliburCutlery.com business results were impressive despite the fact that the Comodo solutions was on the site for less than a month. According to the company, the site realized these business results:
• Average value per order increased from $34 to $120.
• Site traffic did not increase, but there was a measurable increase in percentage of customers that converted.
• Web site is seeing a measurable increase in average time spent on site that improves the chances of converting visitors into customers.
“Increasing customer confidence and trust is a critical requirement for most online businesses and our approach manages the trust building process from a number of different perspectives,” said Melih Abdulhayoglu, CEO and chief security architect of Comodo. “By implementing the eCommerce Accelerator Kit, e-merchants can deploy a set of trust-building solutions proven to improve the key metrics of any online business: visitor conversion and transactional value. The results of ExcaliburCutlery.com demonstrate how Comodo is building business for our customers, easily and economically.”