Xtract Appoints Industry Heavyweights to Board

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<strong>Helsinki, Finland &mdash; Oct. 16</strong><br />Xtract, a partner in community marketing intelligence, has appointed three new members to its board of directors.<br /><ul><li>Martti Mehtälä, former managing director of Microsoft Finland as chairman of the board</li><li>Alan Moore, the engagement marketing guru from SMLXL as member of the board</li><li>William Greenberg, senior Canadian management adviser as member of the board</li></ul>”Martti, Alan and William bring strategic business, marketing and management strengths as we are moving the company to the next level,” said Jouko Ahvenainen, previous chairman of the board and Xtract chief operating officer. “Xtract has a smart business model and excellent technology. Our solutions are being delivered and demanded by world&#39;s largest brands, and we are well-set for this challenge.<br /><br />The other existing Xtract board members are Xtract&#39;s co-founders Kimmo Kiviluoto, CEO and Jouko Ahvenainen, COO as well as Juha Mikkola, senior partner and co-founder of Eqvitec Partners.

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