Web 2.0 Is Changing the Way Enterprises Think

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<strong>Sept. 23 &mdash; London </strong><br />A new report, &ldquo;Enterprise Web 2.0,&rdquo; just published by Butler Group, a European IT research and advisory organization, reveals how speed, agility, mobility, innovation and reuse are forcing organizations globally to push aside old technologies, models and architectures to make way for the brave new world of Web 2.0.<br /><br />Broadly put, Web 2.0 is a paradigm shift in the way the Internet is used. It involves a more open approach to the Internet and user-generated content in particular, such as blogs, podcasts, social media and special-interest review sites. The report highlights the ways in which companies and institutions can use Web 2.0 technologies to change how they do IT and hence run their businesses. <br /> <br />&ldquo;Technology vendors and industry commentators have been appending the &lsquo;2.0&rsquo; suffix to all manner of enterprise products and domains over the last year or so in an attempt to signify something new, innovative and user-focused,&rdquo; said Richard Edwards, information management practice director at Butler Group and co-author of the report. &ldquo;But the term &lsquo;Web 2.0&rsquo; still remains the touchstone of the IT industry.&rdquo; <br /> <br /><strong>Social Forces Also Impacting Business</strong><br />Butler Group believes that social software, collaboration and real-time communications are now pivotal parts of the enterprise Web 2.0 story and that these in turn are acting as conduits for new cultural ideas and practices. <br /> <br />&ldquo;The ideas, concepts, tools and technologies behind consumer-oriented social networking software are being reshaped and remodeled for enterprise use,&rdquo; said Mike Thompson, Butler Group&rsquo;s business process management practice director and contributor to the report.<br /> <br /><strong>Focus on User&rsquo;s Experience </strong><br />Rob Hailstone, software infrastructure practice director at Butler Group, explained, &ldquo;Enterprise Web 2.0 is underpinned by the broader concept of enterprise 2.0, a paradigm shift relating to service-oriented Architecture (SOA) and IT virtualization.&rdquo; <br /> <br />In some circles, the terms &ldquo;enterprise Web 2.0&rdquo; and &ldquo;enterprise 2.0&rdquo; are used interchangeably to describe the application of Web 2.0 ideas and technologies in the enterprise. However, Butler Group analysts believe a clear distinction exists between the use of these two terms and that this differentiation is important to maintain, as it enables more meaningful discussions when examining the future role of IT within the business.<br /> <br /><strong>Importance of Social Enhancement on Performance </strong><br />This in-depth report looks at the business issues that are forcing IT management to re-evaluate its strategies, and it explores some of the common trends that are emerging across a range of sectors and industries. <br /> <br />&ldquo;The management of customer, employee, partner and stakeholder relationships is vital for all organizations,&rdquo; said Mark Blowers, enterprise architectures practice director at Butler Group. &ldquo;The social aspects of Web 2.0 are mirrored in the corporate world of enterprise Web 2.0. Workforce mobility and changing communication patterns are two more trends that are driving change at the infrastructure layer. As such, unified communication and collaboration requirements are an important part of enterprise 2.0 strategies.&rdquo;<br /><br /><strong>Rich Internet Applications</strong><br />&ldquo;It is clearly a mistake to think that Web 2.0 is all about technology, and likewise enterprise Web 2.0. But it is also a mistake to dismiss the technology altogether,&rdquo; said Michael Azoff, senior research analyst at Butler Group and a major contributor to the report. &ldquo;Selecting and implementing enterprise social software solutions, next-generation collaboration solutions and rich internet applications requires careful thought, consideration and planning.&rdquo;<br /> <br />Edwards summed Butler Group&rsquo;s view: &ldquo;The driving force behind every aspect of enterprise Web 2.0 is the experience of the end user, whether that be employee, customer, partner or stakeholder. This means that all organizations must reassess their IT strategies in view of this clear and distinct shift in direction.&rdquo; <br />

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