Using Hollywood Marketing to Get Hired

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<p><strong>New York &mdash; June 5&nbsp;</strong><br />We have all seen and heard the hype that surrounds the release of a major motion picture &mdash;&nbsp; it seems as if we would be doing ourselves a tremendous disservice if we didn&rsquo;t rush to the box office immediately.&nbsp; </p><p>&ldquo;That is just the type of excitement you want to create for yourself when looking for a new job,&rdquo; said Robert Graber, WallStJobs.com founder. &ldquo;The more energy and immediacy you can create about yourself, the better.&rdquo;<br /><br />Graber suggests you use some of the proven &ldquo;hooks&rdquo; that Hollywood uses to increase your chances of getting noticed in the job market.&nbsp; </p><p>&ldquo;Use kinetic terminology whenever possible,&rdquo; and include a professional review if you have one,&rdquo; he said. <br /><br />Graber also said a cover letter that has a complimentary statement from a former employer can be very powerful. </p><p>&ldquo;It is human nature to put great stock in a third-party opinion,&quot; he said. &quot;It&rsquo;s the equivalent of a thumbs-up from a movie critic.&rdquo; <br /><br />Graber also suggests judicious use of action-oriented words to describe projects you have worked on such as &ldquo;spearheaded,&rdquo; &ldquo;innovated&rdquo; or &ldquo;conceptualized,&rdquo; which can go a lot farther than &ldquo;led&rdquo; or &ldquo;implemented&rdquo; or &ldquo;thought of&rdquo; when you are trying to motivate a reader.<br /><br />&ldquo;Of course, the key is not to go overboard,&rdquo; Graber said. &ldquo;No hiring professional is going to respond favorably to a string of unrelated superlatives no matter how &lsquo;boffo&rsquo; you think you are.&rdquo;</p>

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