UserTrust Feedback And Rating Platform Standard

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<strong>Jersey City, N.J. &mdash; Jan. 24</strong><br />Gallup Poll recently published a report on what drives trust in business, (Gallup Trust in Business Index, October 2007), and one of the most powerful online “trust builders” is feedback a site gets from customers, family and friends. More than 52 percent of online visitors confirm these sources are “extremely/very important” in influencing whether they trust a merchant. To help the online visitor and eMerchants engage in this new trusted dialogue, Comodo, a leading certification authority, launched UserTrust, a feedback and rating platform that is free to businesses. UserTrust delivers the technology necessary to allow merchants to learn and grow from their customers. For consumers, UserTrust allows them to make better purchasing decisions. <br /><br />Creating a safer and more trusted Internet requires that online visitors have a way to take the guesswork out of making decisions about whom they trust online. One effective way to improve customer trust is to leverage customer feedback technologies and utilize the fact that online users look to each other in helping make informed decisions about a merchant. The largest sites already enable this type of capability, and Comodo is introducing this level of technology for all eMerchants with an important distinction. Functionally, UserTrust is a powerful free technology platform that eMerchants can use to collect and manage feedback. The eMerchants get to leverage the power of viral marketing (having customers as advocates), and online visitors get unbiased information about who to trust and why.<br /><br />However, UserTrust also has been designed to be more trusted than any other feedback platform on the market today for a number of reasons. First, eMerchants cannot pay for this platform. UserTrust is free for the online business community that takes potential conflicts of interest out of the equation. By removing the financial dimensions of the platform, there is no “work around” for an eMerchant that didn&#39;t like the results. The result is a revolution in creating a safer Internet as UserTrust is an unbiased system where accountability is the sole driving force behind an eMerchant&#39;s rating. <br /><br />Within this type of free, high performance, unbiased system eMerchants can thrive while other less reputable merchants will be weeded out. Further, UserTrust is more trusted than other comparable services because it leverages the credibility that Comodo has built with more than 100 million users who associate the Comodo brand with security. The UserTrust program provides end users with a credible mechanism to take the risk out of online engagements not matched by other providers of rating systems or platforms.<br /><br />”Other services charge for this type of platform, but Comodo&#39;s UserTrust is totally free because it is our hope to create a safer Internet,” said Melih Abdulhayoglu, CEO and chief security architect of Comodo. “Not charging for this platform allows us to drive a new level of credibility not achieved before. Consumers can quickly assess the trustworthiness of a site which drives higher sales for online businesses.”<br /><br />UserTrust delivers a truly seamless and revolutionary environment providing both online users and business with a safer and more trusted Internet. <br />

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