TwitterJobSearch’s Service Builds Classified Ads

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<p><strong>London &mdash; May 28 </strong><br />TwitterJobSearch, a real-time job search engine, has evolved its offering to include an in-stream ads service. The range of solutions from TwitterJobSearch and selected partners provide companies with a simple, cost-effective way to manage their social recruitment efforts. </p><p>As the real-time search market heats up this year, TwitterJobSearch&#39;s vertical search solution will set the standard for how businesses can be built around aggregating, indexing and contextualizing social media content. </p><p>Organizations partnering with TwitterJobSearch include TMP Worldwide, Incisive Media, Euro RSCG Riley, Barkers, Michael K Howard, TweetMyJOBS and Avature. This growing network, which also includes more than 300 job-board properties, ensures businesses can access a comprehensive suite of services that suit their existing resources and capabilities. </p><p>Companies looking to recruit can now automatically incorporate optimized placement on into a range of other global or local print and digital activities, as well as take advantage of fully managed programs that deliver a complete social media recruitment solution. <br /><br />”We&#39;re tracking organizations in more than 17 countries that are already using social media sites like Twitter in their recruitment efforts,” commented Bill Fischer, co-founder of TwitterJobSearch. </p><p>”Social media, paired with contextual intelligence and the right meta-data, is the future of classified advertising, and we&#39;re building out a network of top-tier partners in recruitment advertising and process management to collaborate on a turn-key managed service for companies.” <br /><br />TwitterJobSearch is now working with companies in Europe, the U.S., Brazil and Australia to ensure their social media recruitment activities fit the Twitter dynamic and create impact and interaction with the new audiences reachable via this channel. <br /><br />”It is only very recently that Twitter has gained momentum and achieved a mass of users and content that now potentially provides a very powerful communications platform for companies,” commented Dave Coombs, head of Online Media UK and Ireland at TMP Worldwide UK. </p><p>”Twitter and TwitterJobSearch represent an incredibly powerful way for candidates and companies to open up a dialogue and find and keep exciting new talent.” <br /><br />Avature, a provider of innovative Enterprise 2.0 Human Capital Management solutions, has included TwitterJobSearch&#39;s in-stream Ads into its managed service offering. Brand profiles are created and optimized for maximum pull-through, while opportunities are also added to the most relevant Twitter job feeds and enhanced on with premium placement in relevant search results. <br /><br />”During the downturn, any recruitment activity clearly needs to achieve maximum results for minimum outlay,” added Mike Johnson, sales director of Avature. “Incorporating TwitterJobSearch&#39;s new in-stream ads service into our clients&#39; existing resourcing programs ensures we can help them reach deep into this important new channel in a creative, cost-effective manner.”<br /><br />The new offering delivers:<br /></p><ul><li>Automation of the entire Twitter recruitment process.</li><li>Brand management solutions for corporate Twitter accounts.</li><li>Cross-media advertising and sponsorship packages.</li><li>Increased traffic to corporate careers Web sites.</li><li>Click-through analytics for monitoring effectiveness.</li><li>Extended reach and visibility throughout the Twitter network.</li><li>Enhanced listings on</li><li>Accelerated acquisition of followers to corporate Twitter accounts.</li><li>Best-practice methodology that ensures job posts are indexed on all relevant search engines.</li></ul><p>In-stream ads are selected by clients from those picked up by TwitterJobSearch due to being posted onto Twitter, and premium placement on is purchased on a competitive CPC basis, priced on volume and category popularity. TwitterJobSearch&#39;s relevancy algorithms then identify whether an advert is relevant to the search query entered by a job-seeker. </p><p>Only if it is deemed suitable will the vacancy be optimized and positioned at the top of the search results page, against a black background to draw the eye. Visitors can then click straight through to the job posting on the employer&#39;s Web site, select to follow the profile from their own Twitter account or see the original message on the Twitter Web site.<br /></p>

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