Trainer1 Revises Institute’s E-Learning Materials

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<p><strong>London &mdash; Jan. 2</strong><br />The Institute of Direct Marketing (IDM) has commissioned Trainer1, a U.K. independent e-learning specialist, to update e-learning materials relating to its professional qualifications program &mdash; leading to both “diploma” and “certificate” level qualifications.<br /><br />According to Trainer1&rsquo;s Neil Lasher: &ldquo;Some two years ago, Trainer1 was commissioned to produce a significant volume of e-learning material for two of the IDM&rsquo;s widely respected marketing qualifications. We are now being asked to revise and update these materials in the light of current marketing trends and developments in practice.&rdquo;<br /><br />Neil Morris, the IDM&rsquo;s deputy managing director, commented, &ldquo;It&rsquo;s important for the overall health of &lsquo;U.K. plc&rsquo; that, in today&rsquo;s fast-moving business world, we give as many people as possible the opportunity to learn the techniques of direct, data and digital marketing &mdash; and that means making these available via e-learning materials as well as via more traditional methods of tuition.<br /><br />&ldquo;We are delighted that Trainer1, with its many years of e-learning development expertise, is helping us to revise these learning materials, keeping them up to date and relevant to modern marketing methods and practices.&rdquo; </p>

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