Telecoms, DSL/Cable ISP Providers Face Challenge

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Boca Raton, Fla. — Aug. 14
Many ISPs are still trying to understand how to deal with the complex challenges of contaminated peer-to-peer (P2P) networks, according to Safwat Fahmy, SafeMedia Corp. CEO and chairman.

“They face constantly changing technical issues, customer
dissatisfaction and governmental challenges,” Fahmy said. “Whether an ISP chooses to fight or embrace P2P or how they choose to deal with contaminated P2P will be a major factor in the protection of intellectual property, national security, identity theft and minimizing the cost of nonrevenue-producing bandwidth.”

Pasquale Giordano, SafeMedia president and COO, agrees.

“We have developed business solutions combining P2P disaggregator technology (P2PD) and a digital Internet distribution solution (DIDS) that eliminates the complex threats of contaminated P2P networks,” Giordano said. “The purpose of P2PD technology is not to shut down P2P networks or inhibit P2P technology. SafeMedia allows traffic from non contaminated P2P to pass to its destination, and we only drop traffic to and from contaminated P2P networks.”

According to published reports, IP providers aren’t the only businesses losing money on contaminated P2P networks.

LAEDC reported the music industry lost $2 billion in piracy last year, and movie piracy cost $6.1 billion in lost annual revenue.

The film and television studios are reportedly spending more than $100 million per year in efforts to stop illegal content distribution.

In the meantime, Warner Music Group Corp., one of the world’s largest recording companies, reported this week that its fiscal third-quarter loss widened, as more people bought digital music rather than CDs.

There was no indication of how much was loss to piracy.

Most ISPs have realized P2P must be addressed, and most are in the process of evaluating usage policies and technology solutions.

On the technology side, ISPs have very little choices to address contaminated P2P.

Those choices are limited to preventing contaminated P2P completely or acquiring more bandwidth. The approach of traffic shaping has not been successful, and the ISP was forced to acquire more bandwidth, which has become cost-prohibitive.

The other uphill battle ISPs face is privacy and security issues.

SafeMedia technology not only ensures privacy — it also protects corporate and national security from the complex threats of contaminated P2P networks.

“Our cost-effective Clouseau Internet appliance eliminates all the identity theft and security risks of contaminated encrypted and nonencrypted P2P networks that affect consumers, students, businesses and our national security,” Giordano said. “One of the defining characteristics of contaminated networks is that users rarely ever know that they are sharing all their personal files on their computer with other users on the network.

“The government, businesses, universities, ISPs and individuals are finally recognizing the complex threats of contaminated P2P networks and also recognizing that SafeMedia’s solutions and technology are immediately available and are the only solutions that can cost-effectively eliminate all P2P threats without invading user privacy.”

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