Tata Interactive Systems Outlines Importance

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<p><strong>London &mdash; Aug. 24</strong><br />Jon Revelos, Tata Interactive Systems North American director of story-based learning and instructional design, made his (and Tata&#39;s) experience and skill in story-based learning available to members of the eLearning Guild in an online forum last week. </p><p>The eLearning Guild, based in Santa Rosa, Calif., is a community of practice for e-learning design, development and management professionals.<br /><br />In a demonstration titled, “The Narrative Spark: Leveraging the Power of Story,” Revelos outlined:<br /></p><ul><li>The various forms that stories or narratives can take.</li><li>Why stories are a powerful and memorable communication and instructional technique.</li><li>The types of knowledge whose transfer can be improved through the use of stories.</li><li>Five ways stories can be incorporated into course designs for improved effectiveness.</li><li>How fictional narratives and real-world “tales from the trenches” can enlighten and energize corporate learners.<br /></li></ul><p>&ldquo;Many &lsquo;traditional&rsquo; instructional strategies fail to achieve their intended goal, but because they are tried and familiar, they continue to be force-fit into new designs,&rdquo; Revelos said. &ldquo;These failures are often due to an overly analytical and logic-focused approach to training, along with failure to recognize that the most valuable knowledge within an organization &mdash; that which top performers possess intuitively &mdash; is tacit and difficult to transfer to novices via explicit instruction and bulleted lists. </p><p>”Storytelling and narrative has a long and successful history of transferring tedious, abstract and &lsquo;fuzzy&rsquo; or tacit information more quickly and effectively than other &lsquo;traditional&rsquo; techniques.&rdquo; <br /><br />Revelos also said:<br /></p><ul><li>Storytelling puts content into a context that is relevant and recognizable to learners, which helps them understand why the information is important.</li><li>Stories force us to engage with the details provided, comparing them against our own experiences, to derive a meaning that is personally resonant.</li><li>The advantage of stories, from an instructional design perspective, is that they can help strengthen the three fundamental goals of effective courseware.</li><ul><li>Comprehension: Does the audience understand the content being presented?</li><li>Retention: Will the audience remember the content long term?</li><li>Application: Can the audience use the content to improve on-the-job performance, in the real world?<br /></li></ul></ul><p>&ldquo;If you want to capture and transfer implicit knowledge &mdash; that &lsquo;je ne sais quoi&rsquo; that expert performers intuitively exhibit &mdash; bullet points and flowcharts don&rsquo;t deliver,” Revelos said. &ldquo;Storytelling, on the other hand, provides a powerful &lsquo;back-door&rsquo; method for experts to share know-how that they may find otherwise difficult &mdash; if not impossible &mdash; to communicate to novices. </p><p>”While most experts don&rsquo;t know what they know, they are able to provide a path of insight by sharing their tales of success, struggle and failure.&rdquo;  </p><p>For some years, Tata Interactive Systems has been developing story-based learning objects (StoBLs) for clients, including British Airwars (on information security), New York Presbyterian Hospital (on fire safety) and Tata Steel (on the Tata Code of Conduct). </p><p>Tata Interactive Systems says the StoBLs methodology enlivens dry subjects and makes for learning that is, like all interesting stories, unforgettable.<br /><br />&ldquo;StoBLs make effective use of multimedia for delivery of instructional material &mdash; visual imagery, animations, audio (narrative speech), sound effects, and even music,&rdquo; Revelos explained. &ldquo;They enable a truer level of interactivity and intrinsically ensure that the learner stays &lsquo;hooked&rsquo; to the learning. They work on the understanding that any e-learning that targets adult learners must focus on creating relevance, credibility and performance motivation.&rdquo;</p>

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