Survey Reveals Global Web 2.0 Trends

In which parts of the world do students blog the most? Where do they podcast the least? Which global markets lead the way in Web 2.0?

A new global survey offers a worldwide snapshot of the digital generation. Titled “The Digital Generation Survey 2008: Communication and Working Styles of Tomorrow’s Leaders,” the report was conducted by Career Innovation, a research-based organization in the United Kingdom, in association with AIESEC, the world’s largest youth-run organization.

Perhaps most noteworthy, the survey revealed that certain technologies are used more extensively in parts of the world considered to be emerging markets.

For instance, blogging appears to be much more common in Asia than in other parts of the world. In fact, nearly three-fourths of the students surveyed in Asia said they had a blog.

“I think it’s linked to how people in different parts of the world develop their identity and develop their approach to collaborate with other people,” said Jonathan Winter, founder of Career Innovation. “So in parts of Asia, for example, the motivation for self expression is stronger than we see in established economies.”

On the other hand, students in established economies — including the United States, Western Europe and Australia — appear not to use technologies such as podcasting and mobile e-mail extensively.

“There are bound to be differences due to culture,” Winter said. “The interesting thing is that these differences in culture and the way people manage relationships have always existed, but this is the first time we…

Deanna Hartley


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