Survey: Customers More Demanding

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<p><strong>Madbury, N.H. &mdash; Aug. 31</strong><br />Customers have become more demanding, according to a new survey by NFI Research.<br /><br />The majority of business leaders (87 percent) say customers are more demanding than they were a few years ago.  Thirty-two percent say they are extremely more demanding, and 56 percent say they are somewhat more demanding.<br /><br />When it comes to satisfying the most demanding customers 65 percent of senior executives and managers say that they are somewhat successful, and 30 percent are extremely successful, based on the global survey of 146 senior executives and managers.</p><p>”Meeting customer needs will continue to be a challenge for businesses as customers can so easily switch,” NFI Research CEO Chuck Martin said.<br /><br />Neither senior executives nor managers say customers have become extremely less demanding over the past few years, but 79 percent of senior executives and 94 percent of managers say customers have become either somewhat or extremely more demanding.<br /><br />When is comes to satisfying customer demands, the overwhelming majority of both senior executives (97 percent) and managers (94 percent) say they are either somewhat or extremely successful at meeting those demands.<br /><br />”With new technologies, everything can be done faster, so expectations rise for speed and effectiveness from the customer&#39;s standpoint, but one still only has two hands to accomplish more work faster,” one survey respondent said.<br /><br />By organization size, customers are more demanding across the board. When making comparisons based on company size, large companies are more demanding than<br />customers of small companies.<br /><br />NFI Research surveys 2,000 senior executives and managers globally every two weeks. It has chronicled the transformation of business and countless workplace issues for more than seven years.  </p><p>NFI Research&#39;s membership represents some of the world&#39;s most renowned and innovative companies, including many members of the Fortune 100.</p>

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