Use of Executive Coaching Might Have Peaked

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<p><strong>Boston &mdash; June 19</strong><br />Coaching of corporate employees might have passed its peak in popularity, according to a survey of 2,000 human resource executives by Novations Group, a global consulting and training firm based in Boston.&nbsp; </p><p>One-third of the organizations that provide executive coaching report they rely less on it than in the past.&nbsp; &nbsp;<br /><br />Respondents were asked, &quot;Which of the following best describes your organization&rsquo;s use of coaching?&quot;<br /><br />Their answers are as follows:</p><ul><li>We increasingly rely on coaching: <strong>19 percent</strong><br /></li><li>We rely on coaching at about the same rate as in the past: <strong>48 percent</strong><br /></li><li>We rely less on coaching: <strong>33 percent</strong></li></ul><p>&ldquo;According to the findings, markedly fewer companies are expanding their use of coaching than are curtailing it,&rdquo; said Novations Executive Consultant Michelle Knox. &ldquo;These are the first data we&rsquo;ve seen that suggest that use of coaching may be slowing.&rdquo;<br /><br />Executive or employee coaching increased dramatically over the past decade or more, Knox said.&nbsp; </p><p>&ldquo;So, it&rsquo;s understandable that such enormous growth would slow somewhat, but now it appears there may even be a slight downturn,&quot; she said. &quot;No doubt this is due to senior management pressure for greater accountability and cost containment.&rdquo;<br /><br />But there will be a cost if less coaching is available at the middle and senior levels, Knox said.&nbsp; </p><p>&ldquo;Most of those leaders who in recent years were able to make a successful transition to the next level benefited from coaching,&rdquo; she said.<br /><br />About half of major organizations never embraced the coaching boom, Knox said.<br /><br />The Novations Group Internet survey of 2,046 senior human resources and training and development executives was conducted by Equation Research.</p>

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