Study by Human Capital Institute Reveals Workers’ Attitudes About Relocation

<p><strong>Chicago &mdash; Nov. 28</strong><br />The Human Capital Institute, a global think tank, educator and professional association, released a research study that examines the role community characteristics play in workers&rsquo; decisions about where to settle and where to seek their next job opportunity. The study was conducted in collaboration with Monster, a global online careers and recruitment resource.<br /><br />Authored by John Eggert, Ph.D., and Allan Schweyer, the report, titled &ldquo;Talent Markets: The Importance of Location in the Competition for Human Capital,&rdquo; draws upon survey findings to guide employers and regional governments in becoming more effective at recruiting and retaining talent.<br /><br />&ldquo;Employers and governmental entities within a given region can play an important role in attracting new talent by promoting the unique advantages they offer to residents in concrete terms,&rdquo; said Schweyer, president and executive director of the Human Capital Institute and author of "Talent Management Systems." &ldquo;Our study found that the &lsquo;brand,&rsquo; or perception of a city, is a critical factor in the decision-making process for candidates. Therefore, cities and employers that understand, manage and promote their brands will be best positioned to attract and keep knowledge workers of all ages.&rdquo;<br /><br />Key Findings:<br /><br />&bull;    People are hard to move. The majority of respondents say they are satisfied with their community; therefore, it is advisable to look for new employees among people in transition &mdash; recent college graduates or those who have recently lost their jobs, for example. However, companies should also seek to recruit workers who are…



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