Start-Up Helps Professionals Generate Business From Social Media

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<strong>Ann Arbor, Mich. &mdash; March 3</strong><br />&ldquo;The key to leveraging social media for business is to use it as a platform to provide your network with valuable, timely and relevant information,&rdquo; said Gibran Nicholas, chairman of Published Daily, a new start-up tech company whose aim is to help professionals generate more referral business. <br /><br />&ldquo;In this age of social media and information overload, people are constantly being bombarded with an overwhelming flow of information and noise. This means that people don&rsquo;t need more information; they need relevant information. If you are the one providing it to them, it elevates your value and transforms your network of friends, clients and prospects into a referral-generating sales force.&rdquo;<br /> <br />Published Daily is a customizable online magazine, newsletter and marketing service that helps professionals communicate relevant and timely information to their clients and prospects via e-mail and social networking platforms. Users can insert plug-and-play content specific to their industries and select their own line-ups of Published Daily writers. The drag-and-drop functions are easy to use and allow users to design their newsletters from scratch or utilize the templates provided by Published Daily. <br /> <br />&ldquo;The most unique element of Published Daily is that it provides both newsletter templates and valuable content from various industries,&rdquo; Nicholas said. &ldquo;Every other service we&rsquo;ve seen is focused on just content, or just newsletter templates, and the users are forced to spend more time and money in order to get their desired result.&rdquo;<br /> <br />After the initial setup, users can put the program on auto-pilot because the content is automatically updated whenever a Published Daily writer posts a new article. &ldquo;Most people don&rsquo;t have the time or patience to recreate the wheel every time they want to send out a newsletter or marketing message,&rdquo; Nicholas said. &ldquo;The key is to put your marketing on auto-pilot so that you can spend your time doing the things that you do best.&rdquo;<br /> <br />The newsletter can be sent out via e-mail to your list of clients or posted on your Web site, blog, Facebook, LinkedIn or any other social networking profile. &ldquo;Up until now, there have been two major hurdles with blogging and social networking for business,&rdquo; Nicholas said. <br /><br />&ldquo;First of all, it takes too much time; and secondly, how are people getting your message? For less than $1 per day, Published Daily solves these problems and helps professionals in any industry transform their clients into a referral-generating sales force.&rdquo;<br />

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