SPOT Inc. Announces SPOT Satellite Messenger

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<p><strong>Salt Lake City &mdash; Aug. 8</strong><br />SPOT Inc. has introduced SPOT Satellite Messenger, which gives consumers a vital line of communication, independently of cellular coverage, with emergency services, friends and family. </p><p>SPOT is a revolutionary product that is designed to raise the safety factor for hundreds of millions of people around the world.<br /><br />&ldquo;All of us have heard the news stories of people getting lost, stranded or worse in the mountains or remote areas beyond the range of their cellular phones, and we&rsquo;ve all wondered what would we do if caught in those same dangerous or potentially life-threatening situations,&rdquo; said Darren Bassel, SPOT Inc. director of retail marketing. &ldquo;Now, with SPOT, you can send a message for help or tell family members, friends or the authorities exactly where to find you using GPS accuracy. </p><p>&quot;For anyone who ever drives their truck or car or works or plays anywhere, regardless of cellular coverage, help is now only a push button away.&rdquo;<br /><br />SPOT message and tracking functions enable users to send messages to friends, family or emergency responders, based on varying levels of need and to visually track the location of the SPOT Satellite Messenger:<br /></p><ul><li>&quot;Alert 911&quot; dispatches emergency responders to an exact location.</li><li>&quot;Ask for Help&quot; sends a request for help to friends and family.</li><li>&quot;Check In&quot; lets contacts know where you are and that you are OK.</li><li>&quot;Track Progress&quot; sends and saves your location and allows contacts to track your progress using Google Maps.</li></ul><p>The SPOT Satellite Messenger provides consumers with the ability to send for emergency assistance in time of need; notify employers, friends or family of their status; and allows them to visually track the messenger&rsquo;s location and progress on a computer using Google Maps and the SPOT Web site.&nbsp; </p><p>SPOT uses convenient, easy-to-replace AA batteries for complete portability and when powered on, has a standby battery life of about 12 months. </p><p>SPOT floats and its rugged waterproof construction is engineered to withstand a wide variety of extreme environmental shock and temperature conditions. <br /><br />SPOT is ideal for the growing market of outdoor enthusiasts, specifically when they are backpacking, camping, fishing, hiking, hunting, ice and rock climbing, skiing, snowmobiling, snowshoeing or participating in recreational maritime activities. </p><p>Experian Simmon&rsquo;s Research estimates that the qualified outdoor enthusiast market alone exceeds 64 million consumers in the United States. </p><p>SPOT is also ideal for those who need to notify others of their status after a natural or man-made disaster.<br /><br />The National Association for Search and Rescue estimates more than 50,000 search and rescue missions are initiated each year in the United States alone. </p><p>Many of these missions are undertaken without search and rescue knowing the exact location of the missing party. SPOT removes this unknown by providing GPS location coordinates that are accurate to within 20 feet.<br /><br />SPOT also can be used for commercial lone worker safety applications for those businesses with employees operating in remote areas outside the range of cellular and other wireless communications.&nbsp; </p><p>It is also a valuable safety tool for people who drive outside of cellular coverage or for emergency messaging during natural disasters such as hurricanes or other situations when cellular or land-based communications may be damaged or unavailable.<br /><br />&ldquo;Never before have all of these innovative features existed in one device &mdash; in some cases, the technology just didn&rsquo;t exist, and those that did were too expensive,&quot; Bassel said. &quot;Now, virtually everyone can afford a potentially life-saving satellite messenger. The SPOT Messenger really represents the next generation of satellite-based solutions for consumers.&nbsp; </p><p>&quot;This product is just the first in what we expect to be a series of innovative SPOT satellite products designed for the everyday consumer. We anticipate our solutions will serve our customers around the world with long-term peace of mind for years to come.&rdquo; </p>

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