Social Networks for the Corporate World! OMG!
Social networking sites like MySpace, Friendster and Facebook have become extremely popular among Gen X and Y in a matter of a couple of years. Their value is in their functionality: Users come to these sites to blog, e-mail, connect and reconnect with friends old and new, post pics and basically put their lives on the Web. But can similar tools do well in enterprises?
A couple of companies are betting that they can. Both Visible Path and Spoke Software are contemplating ways in which they can harness the power of online social networks for communication within business units and even across entire companies. Also, Microsoft’s SharePoint 2007 includes a social network component.
How these offerings fare in the corporate world depends largely on the organization in question. Is your employee population mainly young and tech savvy? Is your organization fairly open in structure and mindset? Does it require varying levels of written communication in terms of length and depth? If you answered “yes” to all of these, then your company may be ready for a virtual social network.