Senior Trainer Survey Highlights Demand for Web 2.0 Business Skills Development

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Senior corporate training professionals regard the variety of content, brevity of videos, clarity and simplicity of site design and overall interactivity as key compelling factors in online-distributed, video-based business skills training.

The findings are from research conducted by Digital Training Videos, whose fast-growing online library of on-demand video films communicating key training needs is officially launched at April’s HRD 2008 event in London ExCel.

Specially designed to meet learning needs across the organizational hierarchy, from strategic senior CEO levels to foundation entry positions, DTV’s training and development contents are based on intensive in-depth research, consultation and advice from industry leaders, authors, lecturers and professors at major U.K. universities and business schools.

The survey was based on validated responses from a sample of 107 senior U.K. learning and development professionals attending last November’s World Of Learning Conference and Exhibition (WOLCE) in Birmingham.

It found 51 percent of the respondents were from companies employing more than 1,000 employees. Some 52 percent of these managed budgets of between 50,000 and 250,000 pounds, and 33 percent said they allocate up to 30 percent of their budget to digital learning solutions.

Business Soft Skills: ‘Very Important’
Fifty-nine percent of respondents rated business soft skills as “very important” with in-house training, video/ DVD purchases and e-learning the top three methods of training soft skills in the current business landscape.

Focusing on communications, teamwork and leadership advice (the business soft skills that respondents listed as most relevant to their companies), DTV delivers engaging, relevant, up-to-date business skills videos direct to desktops. Core benefits in DTV’s training are greater value, flexibility, choice, quality and trackability.

DTV’s bite-sized videos are between eight and 10 minutes long and span personal and professional development, management, leadership, coaching, communications, customer service, sales, teamwork and sustainability.

Respondents shown the DTV offer said the factors that were the most compelling for them were the variety of topic content, the brevity and succinctness of the videos, clarity and simplicity of site design and its overall interactivity and usability.

Overall, 49 percent of respondents indicated that they were “quite” or “highly” interested in sourcing soft skills training for personnel from the DTV library if the pricing and content were right for them.

Demand Increasing
“The survey shows that, in a fast-changing marketplace, demand for enhanced professional skills in leadership, communication and decision making is increasing,” said head of DTV Sean Walsh.

“In DTV, we aim to provide the choice and flexibility to take learning into the home and workstation with high-quality, relevant content that entertains and educates.

“Moreover, we aim to deliver interactivity, innovation and up-to-the-minute business skills learning in a format that is affordable, as well as educational and entertaining.

“We believe that the payback for both individual and employer is shared intellectual health and wealth,” he added.

DTV is intended as an employee performance support system (EPSS) for large organizations and academic institutions to provide just-in-time (JIT), just-enough and just-for-me learning for learners who are geographically dispersed.

Yet, thanks to its low cost and accessibility, it is equally appropriate for individual self-learners and workers in small and medium enterprises (SMEs).

Users can plan, monitor and analyze the learning progress of individuals or a team. Time spent on each topic can be recorded to determine the user’s learning route and chart future development goals.

“Each screening is an end-to-end learning experience with accompanying support materials including a summary buzz-bite video, learning pack, summary notes and a topic quiz to reinforce key learning points,” said Sean Walsh.

“It should meet both learners’ and training managers’ needs, as revealed in the World of Learning survey,” he said.

The service launches at HRD — April 15-18 in London — on Stand 500, with an initial release of 20 newly produced films under the categories of communication, sales, customer service and teamwork. New content and titles are being uploaded every month. 

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