Report Reveals Top Vendors in Customer Relationship Management Solutions Market

<p><strong>London &mdash; Aug. 23</strong><br />Retaining clients, maintaining good relationships and growing customer numbers is crucial to business. </p><p>In working toward this, independent market analyst Datamonitor estimates global enterprise spending on customer relationship management (CRM) application licenses will hit $6.6 billion by the end of 2012. </p><p>For vendors operating in this space, the stakes for the license revenues alone are high, but Datamonitor&rsquo;s new report that assesses the strengths and weaknesses of leading CRM vendors, &ldquo;Decision Matrix: Selecting a CRM Vendor,&rdquo; suggests that despite numerous players operating in this highly competitive space, just two names should be on IT decision makers&rsquo; shortlists.<br /> <br />&ldquo;Although the CRM applications market is very competitive, and there are plenty of players who can challenge the current leaders in specific circumstances, only two vendors, Oracle and SAP, can be considered as market leaders,&rdquo; said Vuk Trifkoviæ, Datamonitor technology analyst and author of the report.<br /> <br />CRM is a business methodology that focuses on the interactions between a customer and an enterprise, as well as a class of enterprise applications that support CRM processes. </p><p>The CRM solution architecture typically consists of applications which support sales and marketing and/or service functions with additional analytics, data management and communication capabilities included.<br /> <br />Datamonitor has developed the decision matrix to help businesses select vendors based on their technology strength, reputation among customers and impact in the market. </p><p>Conclusions are based on a quantitative assessment of end-user sentiment, the capabilities of the business intelligence solutions on offer and technology features.<br /> <br…


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