<strong>San Francisco — Sept. 20</strong><br />Predictive Response Inc., a provider of adaptive marketing solutions, has announced availability of FormCheck for AppExchange, a solution that addresses the problem of fraudulent or spurious Web-to-lead form entries and takes action to keep them from entering Salesforce databases. <br /><br />Integrated with Salesforce as an AppExchange application, FormCheck validates lead entry data in Web-to-lead forms prior to their automatically being added to Salesforce. The solution also hides the Salesforce OID to help prevent floods of "form spam" and enables users to create their own "black lists" to filter form entries either by name or domain.<br /><br />"Fraudulent and spurious form entries take up valuable database space, waste time and can create competitive vulnerabilities," said Kevin Mooney, Predictive Response executive vice president and co-founder. "FormCheck is a simple, cost-effective solution that elevates<br />Web-to-lead security, validates and scores form entry data and can be set to filter out entries from competitors so that they are not registered in your database."
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