PR Professional Releases Guide to Relationships

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<strong>Gaithersburg, Md. &mdash; Oct. 9</strong><br />To be successful in any business, you must be able to forge new relationships while maintaining old ones. <br /><br />Benjamin Lewis, a public relations professional and president of Perception Inc. in Gaithersburg, Md., has written “Perfecting The Pitch: Creating Publicity Through Media Rapport” to help professionals and entrepreneurs better understand how to establish valuable rapport with the media.<br /><br />The main focus of the book is on the importance of a person&rsquo;s ability to obtain and maintain a consistent, trustworthy relationship with reporters.  <br /><br />Readers learn the importance of newsworthiness, passion, writing and persistence in creating a pitch to establish rapport with the media.  <br /><br />”Perfecting the Pitch” also breaks down the four cornerstones and 16 building blocks that, when put together, create &ldquo;The Foundation of Media RapportT.&rdquo;<br /><br />&ldquo;Working with the media is important because it provides you with the opportunity to be seen and have your voice heard,&rdquo; Lewis said. &ldquo;Most of the books available to business owners and professionals are how-to manuals that teach you how to write a release or develop a media contact list. This book takes it a step further by showing how the development of relationships with the media can positively impact you and your business.&rdquo;

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