Video Affiliate Program Wins LinkShare Honors

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<p><strong>New York &mdash; July 2</strong><br />The company known for producing promotional videos has earned top honors from the online affiliate marketing company LinkShare for putting a new twist on Internet advertising.<br /><br />Gaiam uses promotional videos to showcase products, movies or books.&nbsp; Affiliate Web sites make money when they post the videos on their sites, and visitors click the video to make a purchase.&nbsp; </p><p>The purchase is electronically recorded, and the affiliate Web site gets a percentage of the sale.<br /><br />&ldquo;There are virtually no affiliate programs that utilize videos to promote their products through the affiliate channel,&rdquo; said James Nardell, affiliate manager for AMWSO Co. Ltd., Gaiam&rsquo;s parent company.&nbsp; &ldquo;We are truly thrilled to be honored with this award from Linkshare.&rdquo;<br /><br />And because of that innovative use of technology, Gaiam won the LinkShare Golden Link Award for &ldquo;Most Innovative Merchant.&rdquo;<br /><br />Gaiam promotional videos are also available through the LinkShare Affiliate RSS feed.&nbsp; </p><p>It&rsquo;s very easy to add to any site and simple to use, and the company thinks the concept is a no-brainer when it comes to driving consumer interest and increasing conversion rates.<br /><br />&ldquo;Video creates an instant connection with people &mdash; it puts a human face on the proposition,&rdquo; Nardell said. &ldquo;Sure, blogs can do this, but video really does this. Would you rather look at a screenshot of Rodney Yee doing a yoga move or see a five-minute clip of Rodney doing some of his yoga sets before you buy his DVD?&rdquo;</p>

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