Dallas — Nov. 3
Nectar, an Internet start-up from DotVita LLC, has launched after several months of development.
Born from the fusion of personal branding and simplified technology, Nectar aims to help real people strengthen their image online. Nectar was designed to enhance people's personal brand by establishing a Web site format that is positioned to convey the owner's attributes, skills and personality.
“Your presentation online is often said to be one of the most important factors towards building your personal brand,” said Dave Onkels, co-founder of Nectar. “Most businesses have done a good job of marketing themselves online but individuals haven't fared so well. The reality is that everyone needs to secure their own domain and have a personal Web site that communicates who they are, where they are online and how to get in touch with them.”
Nectar was also founded on the premise that having a custom Web site should be so simple, even a “technophobic” person can participate.
Nectar aims to make the process cost-effective with automated back-end systems, designed to provide a nonintimidating site admin tool and offering each professional Website design to multiple customers. To keep the chances of other individuals owning the same design, Nectar limits each design, or “taste,” to a maximum of 250 people, hoping to maintain a balance between exclusivity and affordability. New Web site tastes are released twice monthly.