Research Examines HR Executives’ Purchasing

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<p><strong>Capitola, Calif. &mdash; June 8</strong><br />Buyers of human resource products and services are increasingly relying on the Internet when making purchasing decisions, and as a result, search engine rankings are now a key factor when determining whether an HR vendor is included in a request for proposals (RFPs). </p><p>These are some of the key findings of &ldquo;Trends in HR Marketing: HR Buyers&rsquo; Behavior 2007,&rdquo; a new research report from, a marketing and media visibility firm in the human resources and employee benefits industry. </p><p> surveyed thousands of human resource and benefits executives during the first two quarters of 2007. </p><p>The results reflect the latest trends and best practices for marketing to these decision makers &mdash; as well as information on which search engines and keywords they most often use when searching for products and services.<br /><br />Additionally, the report tracks the progress of the HR buyer through the purchasing cycle and illustrates the tools they use to progress through each stage.&nbsp; </p><p>Industries represented include health care, manufacturing, professional services and other markets.<br /><br />&ldquo;The Internet has drastically altered how HR professionals research and purchase technology and services,&rdquo; said Kevin Grossman, chief operating officer. &ldquo;New approaches are needed to stand out amid the marketing clamor. </p><p>&quot;This report provides suppliers with fresh insights to help HR suppliers spend their marketing and PR dollars wisely and effectively reach potential buyers.&rdquo;<br /><br />Sample findings include:<br /></p><ul><li>Overall, HR buyers are placing less value on traditional print media as a key source of information compared with online sources.</li><li>Blogs, podcasts and webcasts have caught the attention of HR and benefits professionals.<br /></li><li>HR buyers place increasing importance on a vendor&rsquo;s online visibility, including the vendor&rsquo;s own Web site.</li></ul><p>&nbsp;</p><p>Part of a continuing series, &ldquo;HR Buyers&rsquo; Behavior&rdquo; also examines the value of exhibiting at trade shows, the frequency at which companies purchase various products and services and which departments are primarily involved in buying decisions. </p>

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