New EB-Book from HRmarketer.com

<strong>Capitola, Calif. &mdash; May 2</strong><br />HRmarketer.com has released a new e-book titled &quot;Marketing and PR in the Human Resource Marketplace: What You Need to Know.&quot;<br /><br />The e-book guides readers through today&rsquo;s HR marketplace, helping them understand the changes that are taking place and how to use the most effective marketing and public relations tactics available today &mdash; including social media tactics and other Web 2.0 tools.<br /><br />The e-book also provides insights on how to measure the success of marketing and PR campaigns, as well as mini-case studies showing how some HR vendors are combining traditional and online marketing and PR tactics to get a high return on their marketing investment.<br /><br />&quot;This e-book is the culmination of our own research during the last seven years and the experience we&rsquo;ve gained from working with hundreds of marketing and PR teams across a diverse group of HR suppliers,&rdquo; said Mark Willaman, founder of HRmarketer.com. &ldquo;It&rsquo;s a must-read for anyone new to HR marketing, but the e-book also provides a good overview for industry marketing and PR veterans who may need a refresher course on the fundamentals.&rdquo;