New EB-Book from HRmarketer.com
<strong>Capitola, Calif. — May 2</strong><br />HRmarketer.com has released a new e-book titled "Marketing and PR in the Human Resource Marketplace: What You Need to Know."<br /><br />The e-book guides readers through today’s HR marketplace, helping them understand the changes that are taking place and how to use the most effective marketing and public relations tactics available today — including social media tactics and other Web 2.0 tools.<br /><br />The e-book also provides insights on how to measure the success of marketing and PR campaigns, as well as mini-case studies showing how some HR vendors are combining traditional and online marketing and PR tactics to get a high return on their marketing investment.<br /><br />"This e-book is the culmination of our own research during the last seven years and the experience we’ve gained from working with hundreds of marketing and PR teams across a diverse group of HR suppliers,” said Mark Willaman, founder of HRmarketer.com. “It’s a must-read for anyone new to HR marketing, but the e-book also provides a good overview for industry marketing and PR veterans who may need a refresher course on the fundamentals.”
