New Dissero Study Shows CEOs, Executives Out of Sync

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<strong>Oakland, Calif. &mdash; Feb. 26</strong><br />When it comes to business priorities, CEOs could learn a thing or two from the senior executives who report to them, says leading business advisory firm Dissero Partners.<br /><br />That observation is based on a new study conducted by Dissero, in which more than 50 percent of 115 senior executives surveyed identified focus and alignment as their companies&#39; primary issues. Yet, according to last year&#39;s Conference Board survey, CEOs were primarily concerned with excellence in execution, top-line growth and consistent execution of strategy by their leadership teams.<br /><br />Judging by those conflicting results, it appears the senior executives concerned with corporate misalignment hit the nail on the head.<br /><br />"This survey uncovers a major gap that has not been addressed well by business leaders recently," stated Michael Kanazawa, co-author of <em>Big Ideas to Big Results: Remake and Recharge Your Company, Fast </em>and chief executive of Dissero Partners.<br /><br />"Less than half of employees understand their company&#39;s strategic goals, and only 43 percent believe there is ever any follow-through on planned strategy shifts," said Kanazawa.<br /><br />"What CEOs see as a lack of execution is more likely a symptom. The root cause is a combination of too many initiatives being called out as top priorities and lack of alignment across organizational boundaries. We call this &#39;Corporate ADD,&#39; for lack of a better name."<br /><br />Kanazawa is uniquely qualified to diagnose organizations with Corporate ADD. Together with <em>Big Ideas to Big Results</em> co-author Robert Miles, chairman of Dissero Partners, who developed the Accelerated Corporate Transformation (ACT) process that was previously available only to Harvard Business School students, Kanazawa has spent the last two decades helping to reinvent some of the world&#39;s largest companies, including GE, IBM Global Services, Intel and PricewaterhouseCoopers.<br /><br />Today&#39;s news is not all bad for CEOs, who are actually in agreement with their executives that their primary task is to set and execute growth strategies to generate profitable growth. But there is always room for improvement, and, said Kanazawa, CEOs and their teams would do well to develop a tighter strategic focus, stick with a limited set of core initiatives long enough to see them through and engage their teams in aligning their work.<br /><br />Business leaders interested in learning more about ACT can visit the authors&#39; blog, "Big Ideas to Big Results," at, where principles from the book are discussed and applied to current business events.<br />

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