Book Helps “Nichepreneurs” Find More Sales

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<p><strong>Lake Placid, N.Y. &mdash; June 26</strong><br />When is comes to succeeding in today&#39;s business world, it&#39;s not how much you know &mdash; it&#39;s how much you know about your niche.</p><p>In her newly launched book, &quot;Riches In Niches: How to Make It BIG in a Small Market&quot;, veteran business expert Susan Friedmann teaches entrepreneurs and business owners that transforming from being a generalist to a specialist can mean the difference between business success and business struggle.<br /><br />Friedmann&#39;s trademarked term &quot;nichepreneur&quot;, meaning one who is positioned as a specialized expert in a given industry or business, is creating a buzz in the business community in recent months. </p><p>Friedmann says the niche marketplace is here to stay, and it&#39;s a phenomenon that&#39;s showing up in every industry, from manufacturing to high finance and beyond. <br /><br />&quot;There is a problem of sameness in the marketplace,&quot; Friedmann said. &quot;Consumers are unable to differentiate between one service professional and the next. Overwhelmed by the sheer numbers of providers in the market, they begin to view the services of skilled professionals as a commodity &mdash; and once something becomes a commodity, the only way to differentiate yourself is by price.&quot;</p>

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