New Book Closes Gap Between Business Cultures

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<p><strong>Boston &mdash; Oct. 12</strong><br />Citing the unparalleled growth of India in the world economy, cross-cultural trainer and best-selling author Craig Storti cautions that without cultural savvy, ventures between Indians and their Western counterparts can end in disaster, costing time, energy and good will.<br /><br />The good news, Storti says in his new book, “Speaking of India: Bridging the Communication Gap When Working with Indians,” is that we can avoid common problems and pitfalls with a little training, a measure of understanding and a dose of good humor. </p><p>Drawing on a dozen years experience working with more than 20 global companies and thousands of professionals, Storti has identified the best practices for both Indians and Westerners to reduce the communication meltdown that spells ruin.</p><p>From understanding the difference between the way Indians and Westerners use “yes” and “no,” to the secrets of a successful conference call, to the changing status of women in the Indian workplace, to the dos and don&#39;ts of daily interaction, Storti says the only way to the ambitious dreams of working together on the global stage is to begin to address the cultural differences that keep us apart.</p>

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