NAS Recruitment Communications to Sponsor HCI

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<p><strong>Washington, D.C. &mdash; Aug. 22</strong><br />The Human Capital Institute (HCI), a global professional association and educator in talent management strategies, and NAS Recruitment Communications, a provider of human resource communications, have announced that NAS will sponsor HCI&#39;s Recruitment Advertising and Communications education and research track. </p><p>The track is one of several topics addressed in HCI&#39;s talent acquisition community of interest, a community HCI considers critical to organizations working to leverage human capital.<br /><br />The track focuses on the world of recruitment advertising and communications, which has come a long way since the “Help Wanted” sign. </p><p>Newspapers represented the first change to the landscape, providing employers with the ability to put their help wanted ads in front of a wider audience of job seekers. </p><p>Internet job boards changed the rules again, offering organizations a new and exciting way to share employment opportunities with an even larger audience.<br /><br />Today, recruitment advertising and communication has evolved yet again. A generation of tech-savvy workers is discovering open positions by using search engines to locate sites of personal and professional interest, and these people are clicking on jobs advertised on those sites through pay-per-click services.<br /><br />”Recruitment advertising is a dynamic, constantly changing field, and in order to effectively compete for candidates in today&#39;s marketplace organizations must also change,” said Allan Schweyer, HCI president and executive director. “It requires keeping up to date on trends and next practices and integrating them as necessary into an overall recruitment strategy.”<br /><br />This track will look at how the best organizations leverage various job posting vehicles and other modes of communication, as well as how they tailor their messages to target audiences within the context of each medium to create a cohesive recruitment advertising and communications strategy. </p><p>A panel of expert advisers explores these best practices, sharing information with human capital professionals through webcasts, white papers, education and other resources.<br /><br />”These are exciting times in recruitment advertising,” said Denise Amato, NAS Recruitment Communications senior vice president and chief marketing officer. “As we enter the next phase of Web-based communication, there are new opportunities for employers to reach job seekers. NAS Recruitment Communications looks forward to supporting HCI&#39;s education and research track in order to make more organizations aware of their options.” </p>

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