Morehead Wins in Academic Medical Center Market
<p><strong>Charlotte, N.C. — May 17</strong><br />As health organizations strive to effectively meet employee expectations, Morehead is moving quickly to dominate in employee survey research within the exclusive academic medical center market.<br /><br />In the last two months, Morehead added six academic medical centers to its client roster: Cedars-Sinai Medical Center, Brigham & Women's Hospital (a teaching affiliate of Harvard Medical School), University of California-Davis, University of Mississippi Medical Center, University of North Carolina at Chapel Hill Healthcare and University of Virginia Medical Center.<br /><br />Morehead now provides employee research services to more than 30 academic teaching hospitals in the United States.</p><p>Such market depth results in a huge and very robust normative database, enabling Morehead to provide extremely precise measurements and interpretations for their clients.<br /><br />Academic medical centers are unique in that they combine health care services with medical research and the education of medical students. </p><p>This combination leads to renowned health care settings through which leading health care delivery emerges.<br /><br />“Academic medical centers demand an exceptionally high level of service, accuracy and innovation,” said David Rowlee, Ph.D., vice president of research and development. “Our deep customer base in this sector enables us to provide customers with highly specific survey information and a proven process for organizational improvement.”<br /><br />Other survey vendors typically offer broad, less-specific normative benchmarks. </p><p>Hospitals, for instance, receive a national healthcare average to understand how their employees are performing against other organizations. </p><p>Morehead, more specifically, provides hospitals a benchmark comparing them to other health care organizations.<br /><br />Morehead is able to provide additional specifics, considering only university hospitals within its academic health care benchmarks. </p><p>The company slices the health care market even further with hundreds of health care-specific norms based on organizational and employee attributes.<br /><br />Increasingly, Morehead is moving toward predictive research — assessing the risk of an event before it occurs. </p><p>For example, a hot topic in health care continues to be retention of registered nurses. Morehead’s turnover vulnerability analysis can help predict their client’s vulnerability to employee turnover before turnover occurs.<br /><br />Change readiness is another key area in Morehead’s predictive specialization.</p><p>A large teaching hospital is preparing to expand exponentially in the next six months. Employees are worried about changing roles and expanding different areas of care and specialization. </p><p>Morehead’s predictive change-readiness approach analyzed which employee groups would have problems accepting the change and which would be ready. </p><p>The analysis determined employee attitudes by position, tenure and by level and included teaching health care normative benchmarks for precise interpretation.<br /><br />More new clients in the sector enable Morehead to add to their rich normative database.</p><p>This constantly growing substantive data is very compelling in business development among academic medical facilities and the general market, Rowlee said. </p>
