Morehead Wins in Academic Medical Center Market

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<p><strong>Charlotte, N.C. &mdash; May 17</strong><br />As health organizations strive to effectively meet employee expectations, Morehead is moving quickly to dominate in employee survey research within the exclusive academic medical center market.<br /><br />In the last two months, Morehead added six academic medical centers to its client roster: Cedars-Sinai Medical Center, Brigham &amp; Women&#39;s Hospital (a teaching affiliate of Harvard Medical School), University of California-Davis, University of Mississippi Medical Center, University of North Carolina at Chapel Hill Healthcare and University of Virginia Medical Center.<br /><br />Morehead now provides employee research services to more than 30 academic teaching hospitals in the United States.</p><p>Such market depth results in a huge and very robust normative database, enabling Morehead to provide extremely precise measurements and interpretations for their clients.<br /><br />Academic medical centers are unique in that they combine health care services with medical research and the education of medical students. </p><p>This combination leads to renowned health care settings through which leading health care delivery emerges.<br /><br />&ldquo;Academic medical centers demand an exceptionally high level of service, accuracy and innovation,&rdquo; said David Rowlee, Ph.D., vice president of research and development. &ldquo;Our deep customer base in this sector enables us to provide customers with highly specific survey information and a proven process for organizational improvement.&rdquo;<br /><br />Other survey vendors typically offer broad, less-specific normative benchmarks. </p><p>Hospitals, for instance, receive a national healthcare average to understand how their employees are performing against other organizations. </p><p>Morehead, more specifically, provides hospitals a benchmark comparing them to other health care organizations.<br /><br />Morehead is able to provide additional specifics, considering only university hospitals within its academic health care benchmarks. </p><p>The company slices the health care market even further with hundreds of health care-specific norms based on organizational and employee attributes.<br /><br />Increasingly, Morehead is moving toward predictive research &mdash; assessing the risk of an event before it occurs. </p><p>For example, a hot topic in health care continues to be retention of registered nurses. Morehead&rsquo;s turnover vulnerability analysis can help predict their client&rsquo;s vulnerability to employee turnover before turnover occurs.<br /><br />Change readiness is another key area in Morehead&rsquo;s predictive specialization.</p><p>A large teaching hospital is preparing to expand exponentially in the next six months. Employees are worried about changing roles and expanding different areas of care and specialization. </p><p>Morehead&rsquo;s predictive change-readiness approach analyzed which employee groups would have problems accepting the change and which would be ready. </p><p>The analysis determined employee attitudes by position, tenure and by level and included teaching health care normative benchmarks for precise interpretation.<br /><br />More new clients in the sector enable Morehead to add to their rich normative database.</p><p>This constantly growing substantive data is very compelling in business development among academic medical facilities and the general market, Rowlee said. </p>

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