Executives Seek to Improve Financial Performance

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<p><strong>Gainesville, Fla. &mdash; May 1</strong><br />The Perth Leadership Institute , a provider of business acumen assessment and development programs, has announced the forthcoming address by Dr. E. Ted Prince, founder and CEO, to the sixth CFO Forum, sponsored by KPMG, on May 16-17 in in Athens, Greece.</p><p>The research underlying the speech is based on Price&#39;s book, &quot;The Three Financial Styles of Very Successful Leaders,&quot; published by McGraw-Hill in 2005.<br /><br />&ldquo;CFOs and senior financial executives are increasingly becoming aware of a new approach to improving financial and valuation performance,&quot; Prince said. &quot;This is by changing the financial behavior of managers and executives, as well as the more traditional financial structuring and engineering approaches. This is reflected in articles on the Perth approach in respected financial publications.</p><p>&quot;KPMG&rsquo;s sponsorship of this approach reflects the increasing importance of behavioral finance approaches in improving overall corporate financial and valuation performance.&rdquo;<br /><br />The institute has developed business acumen assessments based on its research. These form part of its financial performance training and improvement programs for executives. These include its individual, team and C-level financial performance programs.<br /><br />Perth announced last year the release of its Financial Outcome Assessment, an online instrument which assesses the financial acumen of executives and managers and shows them how to develop it.</p>

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