Much has been made of the “Big Three” U.S. automakers’ recent boost in sales due to their promotion of the “employee discount” price on vehicles for their customers. Yet these companies aren’t the only ones that have seen consumer interest go up as a result of inspired marketing. Microsoft Learning has heightened the appeal of its already-popular credentialing program as a result of a bundle of special offers for certification candidates. Sticking to the old axiom “Nothing succeeds like success,” the company has announced that it will extend three of those deals through the end of the month.
Microsoft Learning will continue to offer a free practice test with each Microsoft Certified Desktop Support Technician (MCDST) exam, a free eReference Library for customers who achieve their Microsoft Certified Systems Administrator (MCSA) on Windows Server 2003 and a free “second shot” exam if the candidate failed the first test. For the second-shot exam, customers have until the end of September to actually take the exam again, but they must register by Aug. 31.
“We have seen a significant increase in exams taken during the months the offers have been in place,” Microsoft Learning Marketing Manager Matt Rush said. “Microsoft Learning’s customer surveys show very positive feedback specific to the value of the offers. Clearly, the Second Shot was most popular. It had broad appeal and was not limited to a specific exam or certification.”
The programs, which have been in place since February, originally had an end date of May 31, which was extended for two reasons, Rush said. First of all, the offers were very popular with customers. In response, Microsoft Learning wanted to extend the limit so more customers could take advantage of the deals. In addition, there were a large number of candidates who had registered for the offers but were not able to take advantage of them during the initial time frame. Hence, the limit was extended so customers who had registered could complete their exams or training.
Rush added that Microsoft Learning has more certification news for customers that will be announced soon. Although the company isn’t releasing specific information with regards to future offers at this time, the word is that aspirants to Microsoft credentials can expect to hear more about them in November.
For more information, see http://www.microsoft.com/learning/mcp/offers/2ndshot/.