Leverage Life Awarded Magellan Award

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<strong>Pleasanton, Calif. &mdash; Jan. 11</strong><br />Leverage Life was presented with the Bronze Award for excellence in the development of their Concierge & Work-Life Promotional/Marketing Campaign.<br /><br />”This year&#39;s entry proves to be remarkable in light of tremendous competition,” said Christine Kennedy, LACP managing director. “Overall, we find this work to be superb. The first impression presented by this project is superb while the message clarity and audience focus are both excellent. Our belief is that the measurable results of this campaign are excellent, demonstrating the success of this project in connecting with the right people and delivering a highly applicable and persuasive message.”<br /><br />Several of the judges commented as follows:<br /><br />”I like the variety of materials used in this campaign. While maintaining a cohesive theme, they really help to tell the service&#39;s story across an assortment of media.”<br /><br />”Very good supplemental materials. Visual style is appealing while functionality and utility are unmistakable.”<br /><br />Leverage Life provides concierge and work-life programs and offerings to all types of industries as a benefit for employees. The services are available 24×7 and range from a request for a sporting event ticket to trip planning. In addition, a robust resource and referral program is provided to help individuals with child care, elder care, pet care, school age services and more.<br /><br />Sue Blaisdell, president of Leverage Life, states, “Continual promotion and marketing of the service offerings are key to success of the program. If the employees don&#39;t know the vast array of benefits available to them, the program isn&#39;t utilized to its fullest and doesn&#39;t save the employees time and alleviate stress as intended. We are very proud to have received this award and are also proud of our very talented and creative in-house staff who have innovative ideas on how to make the materials more appealing and eye-catching.” <br />

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