JWT Employment Communications Support of HCI

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<p><b>Washington, D.C. &mdash; Dec. 20 </b><br />The Human Capital Institute (HCI), a global professional association and educator in talent management strategies, and JWT Employment Communications, an advertising, communications and consulting firm, have announced that the agency has renewed its sponsor of HCI&#39;s Employer Branding learning and research track. <p>The track is one of several topics addressed in HCI&#39;s Talent Strategy community of interest, a community HCI considers critical to organizations working to build competitive advantage. </p><p>HCI and JWT Employment Communications recognize the market for talent already might be the world&#39;s most competitive &mdash; and that it is intensifying in the face of an aging workforce, lower unemployment rates and an inexorable demand for more skills, knowledge, experience and education. </p><p>As a result, strong talent branding, which goes beyond &quot;employer of choice&quot; marketing, must be the cornerstone of any effective long-term recruitment and retention strategy. </p><p>A weak talent brand can nullify the effects of even the best recruitment and retention strategies. </p><p>The Employer Branding track focuses on effective talent branding that sets in motion increasing &quot;brand equity.&quot; That equity pays off as a virtuous cycle develops in which organizations gradually find it easier and less expensive to recruit and retain top talent while their competitors must look harder and further and pay wage premiums to get good people. </p><p>A panel of expert advisers examines methods, trends and best practices in employer branding. </p><p>These advisers are Jo Bredwell, senior partner of JWT Employment Communications; Joan Giansante, director of recruitment marketing for Merrill Lynch; Regina Miller, CEO and founder of The Seventh Suite; Paul Rogers, program manager of Employer Brand for Starbucks Corp.; Kristen Weirick, senior manager of talent acquisition for Whirlpool Corp.; and Donna Wildrick, senior manager of global staffing for Boeing. </p><p>Webcasts, white papers, education and other resources provide human capital professionals with information they need to understand employer branding, develop a strategy and implement a successful marketing program. </p><p>&quot;JWT Employment Communications&#39; alliance with the Human Capital Institute has enabled us to educate more employers about employer branding and the benefits of an effective program,&quot; said Tim Gibbon, JWT Employment Communications president and CEO. &quot;We look forward to continuing our support.&quot; </p><p>Allan Schweyer, HCI president and executive director, agrees. </p><p>&quot;As the term &#39;employer brand&#39; gets used more frequently it becomes even more important to educate organizations about what building brand actually entails,&quot; Schweyer said. &quot;We look forward to working with JWT Employment Communications to continue our efforts in this area.&quot;&nbsp;<br /> </p>

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