Job Hunting: Is Innovation a Key Attraction?

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During an interview with the vice president of people development and talent acquisition at AOL LLC, he said that until recently it was not easy for the company to attract top IT talent into their organization because of the perception that AOL is not as innovative and sophisticated compared to its competitors Yahoo and Google. This statement got me thinking about how much innovation plays in attracting IT professionals to an organization.

 

My guess is that innovation is a major draw for IT professionals not only because it is exciting to be part of a team that is designing or developing the latest version of a product or service, but also because an organization’s originality—especially in the technology world—is part of its means for survival. The technology industry is fast paced and requires organizations and their workforce to be ahead of the technology curve. Because if not, the less innovative organizations will likely collapse and fall to the wayside.

 

Because AOL had somewhat fallen behind the technology curve as an ISP provider after leading the industry for many years, the company decided to revamp its brand last year. AOL’s new brand strives to protect members from online threats, safeguard children, protect member privacy, protect members against spam and scams, provide the best communication tools possible, provide simple solutions, innovate and offer comprehensive customer service. In addition, AOL has taken large steps to improve its working environment by offering more opportunities for internal promotion and development. Although, it’s too soon to quantify how much AOL has improved already, the company’s efforts will likely improve its reputation as well as attract more top talent during the next few years.

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