Huthwaite Named as Top 20 Sales Company

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Sterling, Va. — Jan. 28
Huthwaite Inc., a global sales performance improvement firm, was named as one of the “Top Sales Training Companies” in the country by, a leader in knowledge and information focused solely on and about the training community. This competitively won distinction was awarded to a select group of nationally known firms that consistently performed above expectations.

The Sales Training Community at used strict criteria to evaluate and select the top sales training companies out of a field of 100 nominees. Nominated companies were evaluated on the following criteria:

  • Experience in sales training.
  • Geographic reach for training delivery.
  • Market visibility.
  • Analytics and evaluation criteria applied to sales training.
  • Talent of corporate management and staff.
  • Impact on sales training practices and programs.
  • Strength of clients.
  • Strategic alignment of sales training.
  • Breadth of services.
  • Thought leadership.
  • Success in implementing sales training initiatives.
  • Utilization of technology.

A company well-known for employing genuine behavioral analysis to benchmark sales excellence, Huthwaite combines an understanding of current market trends and industry-specific sales challenges with effective selling methods, coaching methods, modern training techniques and processes for ongoing support to deliver proven ROI to Fortune 500 clients each year. “It is an honor to be recognized as one of the best in the industry,” said Tom Snyder, president and CEO. “Huthwaite’s distinct methodology of applying real behavioral science to the soft skills of selling makes us a proven leader in sales training. Getting this type of recognition from is third-party validation of our industry leadership and expertise. We thank them for this distinguished honor.”

The announcement of this best-in-class award comes on the heels of the publication of Huthwaite’s new book, Escaping the Price-Driven Sale, a follow up to the bestseller SPIN Selling. The book is a fact-based, objective analysis of today’s pressing sales challenges.

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