Hodes Qtrac Employer Brand Index Reveals
<strong>Atlanta — Oct. 3</strong><br />Bernard Hodes Group, a provider of integrated talent solutions, has introduced the Hodes QTrac Employer Brand Index (EBI) as the first index to measure the most critical factors affecting the employer brand. <br /><br />The QTrac EBI is a view into the employer brand through the most critical lens: employees’ brand experience. <br /><br />The QTrac EBI combines the voices of more than 11,000 new hires from Fortune 500 companies spanning across multiple industries to provide benchmarks, trend analysis and insights, enabling improvements to the employer brand experience. <br /><br />Employee perceptions of satisfaction are measured across four key areas that affect the overall employer brand experience: source effectiveness, recruiting process effectiveness, brand impact and retention.<br /><br />“The QTrac Employer Brand Index is unique in that it looks at how perspectives of new hires view organizations over time,” Vice President Bradley Savoy said. “As employees reach critical points of tenure (30, 90, 180, and 365 days) their views are compared and trended to further understand how employees' perceptions of organizations are shifting based on their experience of the employer brand.” <br /><br />EBI results show that if an employee does not feel the environment, culture and their expectations are matching to reality, then they will be less likely to refer a friend to their new employer. <br /><br />Employee satisfaction with environment and culture trended downward from 77 percent at 30 days of tenure to 61 percent at 90 days of tenure. <br /><br />These negative perceptions caused the 89 percent of new employees who were willing to refer someone at 30 days of tenure to decrease to 65 percent at 90 days. <br /><br />Companies that effectively and accurately communicate their environment and culture will see a return in their employee’s interest in referring colleagues. <br /><br />In regard to the recruiting process, 85 percent of respondents rated the interview process as the most effective step in the life cycle to ensure a quality candidate experience. <br />Respondents cited general follow-up after the interviews as another key gauge of recruiting effectiveness. Companies that provide timely follow-up and up-to-date communication with candidates performed well.<br /><br />“Perhaps the most important practice we have learned from our research is that consistent measurement of employee perception is the most important step an organization can take to improve their brand experience,” Savoy said.