Guerrilla Marketing Expert Leads Way
<p><strong>Orlando, Fla. — July 16</strong><br />Can a successful career coexist with quality family time and a fulfilling personal life? </p><p>Many working professionals would say “No” and as a result, they spend less time than they would like with their families so that their careers flourish. </p><p>Although not desirable, this is perceived as acceptable to many working Americans.<br /><br />Guerrilla marketing expert and author Jay Conrad Levinson says this notion is out of date. </p><p>In his book "Guerilla Entrepreneur," Levinson provides readers with new business tools that have been adapted to work in the 21st century.<br /><br />Levinson says guerrillas are passionate about their work but are not workaholics, as their predecessors were. </p><p>They can spend more time doing the things they enjoy outside of work while still making a profit. </p><p>By following "the way of the guerrilla," new and seasoned entrepreneurs will discover that achieving and maintaining a professionally and personally balanced life is the way to achieve emotional and financial success. </p><p>“Guerrilla marketing did not exist for your parents or for your grandparents because the path has only recently been blazed,” Levinson said. “Blending the cream of the 20th century into the elixir of the 21st will not require that you leave every one of your business practices behind — only the things I’ve discovered won’t work for you.”<br /><br />In his book, Levinson discusses:<br /></p><ul><li>How to structure your work and your time to achieve your goals.</li><li>Why giving back to the community improves the planet, as well as your business profile.</li><li>How psychology can help make your dreams come true.</li></ul><p><br />Levinson is considered the father of guerrilla marketing. </p><p>He is the author of the marketing series "Guerrilla Marketing," plus 30 other books. </p><p>He is the chairman of Guerrilla Marketing International, a marketing partner of Adobe and Apple, and he has served on the Microsoft Small Business Council. </p><p>Levinson taught guerrilla marketing for 10 years at the extension division of the University of California, Berkeley.</p><p> He practiced it in the United States as senior vice president at J. Walter Thompson and in Europe as creative director and board member at Leo Burnett Advertising. </p>
