Growing Up Mac: Taking Apple to the Enterprise

Stop at any Penn State coffee shop, and you’ll find hordes of students plugging away on laptops — writing papers, doing research or simply updating their Facebook profiles. But what’s perhaps most striking about this scene is the sea of illuminated Apple icons undoubtedly dancing before your eyes. To date, about 4,500 Penn State undergraduates use personal Apple laptops on campus, and like at many other universities, that number is growing.

According to data from market researcher SurveyU, one in five U.S. college students uses an Apple laptop. Perhaps most important, the use of Macs by college students has implications for their eventual workplace preferences.

“[At Penn State], we get lots of anecdotes that suggest that the software the students are exposed to in the curriculum and in the lab environment, that they become comfortable with and productive with, they do ask for in the workplace,” said Kevin Morooney, vice provost for information technology and CIO at Penn State.

According to a recent survey by Accenture, 20 percent of Millennial workers found employer-provided technology to be below their expectations, and one-third said they believe they should be able to use the machine of their choice at work. More than half noted that the presence of state-of-the-art technology at an employer’s site is a key factor in choosing a job.

“The Millennial generation [has] a high sense of entitlement,” explained Dan Coates, co-founder of SurveyU. “This entitlement generation is going to expect their employers to supply computing capabilities to…


Meagan Polakowski

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