Green IT Hits the CIO Radar

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<strong>London &mdash; April 10</strong><br />Adoption of eco-friendly computing is fast emerging as a priority for technology decision makers. A new report by independent market analyst Datamonitor, &ldquo;2008 Trends to Watch: Green IT,&rdquo; predicts a surge in CIO interest and vendor initiatives in the green IT space. It reveals that tighter regulatory measures and advances in technology are feeding renewed interest in green IT. In an independent survey conducted by Datamonitor, more than 75 percent of respondent firms considered eco-friendly computing as an important element in their IT strategy, while 15 percent rated it as their top IT priority.<br /> <br />IT organizations today face the dual challenge of shrinking budgets and sprawling infrastructure footprints. In addition, regulations around data privacy and electronic waste disposal are getting tighter by the year. It is against this backdrop that a majority of enterprises are beginning to realize the full potential of eco-friendly computing practices: significant cost savings, increased flexibility in managing IT resources and compliance with environmental regulations. <br /> <br />&ldquo;Green IT is now being driven as much by an element of business strategy as by a sense of corporate social responsibility&rdquo;, said Vamshi Mokshagundam, technology analyst at Datamonitor and the report&rsquo;s author. &ldquo;Whilst green IT practices such as energy-efficient hardware, hosted infrastructure and data center virtualization have all been around for a while now, it is only recently that companies have begun incorporating green IT in their core business strategy. Datamonitor&rsquo;s survey shows that one in five firms have incorporated the green IT agenda in their business strategy, while a further third are set to roll out a similar strategy within the next two years.&rdquo; <br /><br /><strong>Green Virtualization</strong><br />Virtualization technologies have come to be regarded as being synonymous with green, offering significant cost savings and reductions in enterprise carbon footprints. Server and storage virtualization technologies have matured during the past two to three years, to the extent that one in three companies with a green IT strategy in place already makes use of these technologies.<br /> <br /><strong>Retire Smart, Retire Green</strong><br />Enterprises are embracing a lifecycle approach to retirement and disposal of IT hardware assets, leading to significant benefits in terms of cost savings and mitigated legal risks. Hardware refreshes are planned based on energy efficiency and components are disposed of in a safe manner: More than two-thirds of enterprises have a formal program in place to recycle their IT assets.<br /> <br /><strong>Vendors Forge the Green Path</strong><br />IT vendors are forging the path ahead for green IT adoption, with all major players announcing corporate initiatives in eco-friendly computing. As a result, innovations across the design, manufacturing and service realms are beginning to impact the user world in a big way. Light Emitting Diode (LED) and Solid State Disk (SSD) technologies are already hitting the mainstream, and so is the software as a service mode of application delivery, which exploits shared infrastructure. <br />

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