Green IT a Priority for Technology Decision Makers

This year will see a surge in CIO interest and vendor initiatives in eco-friendly computing, according to a recent report by independent market analyst Datamonitor.


The information is based on the results of an independent survey that revealed that more than 75 percent of respondent organizations considered eco-friendly computing an important element in their IT strategy, while 15 percent rated it as a top priority.


“Until now, CIOs have viewed green IT as corporate social responsibility initiatives they could do without,” said Vamshi Mokshagundam, author of the report and senior analyst at Datamonitor. “But as the business case gets stronger with cost savings and flexibility, the majority [of companies] realize the need to incorporate it into their core strategy.”


What’s Driving the Trend?
Tighter regulatory measures are a major factor feeding the renewed interest in green IT. Laws governing electronic waste in the U.S., which vary at both the state and county level, are moving toward promoting recycling and reuse, Mokshagundam said.


Advances in technology also are bringing eco-friendly computing to the forefront. “The competitive pressures in the ICT industry, especially in the semiconductor space, are spawning new design paradigms that allow vendors to offer end-user enterprises the best of performance and eco-friendliness,” Mokshagundam said.


Leading vendors in the microprocessor space are focusing their efforts on developing chips that improve on both clock speed and performance per watt. Other electronics firms are developing new light emitting diode (LED) array technologies to drive down…


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