Goldman Sachs Urban Investment Group Merger

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<p><strong>New York &mdash; June 26</strong><br />Goldman Sachs Urban Investment Group (UIG) has announced the merger of Latin Force LLC, a Hispanic marketing strategy firm, with Geoscape International Inc., a multicultural consumer intelligence and data analytics company.&nbsp; </p><p>UIG is a substantial investor in Latin Force Group, the merged entity.&nbsp; </p><p>Terms of the investments were not disclosed. &nbsp;<br /><br />In December 2006, UIG and Latin Force CEO David J. Perez announced an agreement to acquire leading firms in the Hispanic marketing services space. </p><p>&ldquo;This transaction is the first following that agreement and creates the leader in integrated marketing services targeting the U.S. Hispanic consumer, and it is a natural first step in a broader growth strategy,&rdquo; said Goldman Sachs Managing Director Kevin Jordan. &ldquo;The merged company will provide its existing and future customers with a clear competitive advantage in reaching America&rsquo;s fastest growing demographic.&rdquo;&nbsp; </p><p>The investment follows a record year in 2006 for advertising spending in Spanish-language media at more than $5.5 billion. </p><p>This growth represents a 14.4 percent year-over-year increase across all Hispanic-focused media.<br /><br />The new company, Latin Force Group, provides integrated marketing services for more than a quarter of the Fortune 100.&nbsp; </p><p>Through a wide suite of products and services, Latin Force Group enables corporations to leverage their customer relationship data to better identify and service ethnic consumers. </p><p>&ldquo;Our products identify and segment customer data by ethnicity, acculturation, media preferences, as well as consumer spending patterns,&rdquo; said Cesar Melgoza, founder of Geoscape and now managing director of Latin Force Group.<br /><br />The Latin Force Group will inherit Geoscape&rsquo;s proprietary Web-based platform, which draws upon highly accurate database engines to reveal cultural attributes via dynamic segmentation, demographics and consumer spending data.&nbsp; </p><p>&ldquo;This is an exciting first step in building out a full-service, integrated marketing company,&quot; said David J. Perez, Latin Force CEO. &quot;The combination of Latin Force&rsquo;s strategy consulting and Geoscape&rsquo;s market intelligence data and systems form a unique and solid foundation for accelerated growth and future acquisitions.&nbsp; </p><p>&ldquo;Geoscape founder, Cesar Melgoza, has built a smart, dynamic company with world-class products. I&rsquo;m thrilled to have him and his staff as partners in our common vision.&rdquo;<br /><br />Latin Force Group will operate from offices in New York, Los Angeles and Miami. </p><p>All current staff membes will remain in place with plans to make a number of strategic hires in sales, finance and consulting immediately. </p><p>Geoscape Europe BV and Geoscape Brasil LTDA will continue operations as affiliated strategic partners.</p>

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