Gartner Unveils IT “Hype Cycle”

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Usually, the word “hype” denotes a sort of unearned publicity blitz around an unknown and unproven product or technology. However, in Gartner’s Hype Cycle Special Report for 2006, the research organization points out topics, technologies and industries that its analysts say will be the real deal in years to come. Here are a few of its more noteworthy entries.



  • CRM: This includes business-to-business and business-to-consumer varieties. This is driven by the desire to improve customer-facing tasks such as marketing, sales and services.
  • IT Operations Management: Although many of the technologies that were cutting edge just a few years ago have now matured, the processes and procedures around them have not. IT operations management will help these run more smoothly in the grand scheme of things.
  • IT Outsourcing: Sorry folks, but this isn’t going away. However, outsourcing doesn’t necessarily mean offshoring—if you’re working for an IT services company in the United States, then this shouldn’t scare you one bit.



  • Information Security: No surprise to regular CertMag readers, or anyone who follows IT closely, really. What’s critical is having these technologies in place and understanding how they work before the bad guys try to attack your system.
  • Linux: Still not ready for prime time, according to Gartner, but expect to see more of it — and doing more things — in enterprise IT environments. For consumers, eh, not so much.
  • Web Services and XML: Thanks to service-oriented architecture, even dilettante techies know about Web services now. And XML is probably the most significant Web service of all.



  • Banking: This industry has tech needs all over. According to Gartner, the banking sector will up its tech investments in its front-office, back-office and payment functions.
  • Health Care: In many ways, this industry has lagged behind most of the others in terms of technology. But with the money health care providers are spending and will continue to spend on applications and systems, services and data management, they might not trail for long.
  • Media: As media gets digital and migrates to the Web, the content providers will spend more not only on technologies across the board, but also on the people who know how to make them run and run well.
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