Funny Business Leads to Profits as New Web Site Provides Solutions

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<strong>Chicago &mdash; April 1</strong><br />Is it OK for a company to have a sense of humor? Could having a sense of humor actually increase profitability? The answer, according to a newly launched Web site from The Corporate Jester, Jeff Rogers, is a resounding &ldquo;yes.&rdquo;<br /><br />Top Fortune 500 companies including Bank of America, General Motors, Home Depot, McDonald&#39;s, Motorola, PepsiCo and Pfizer agree. The newly launched Web site, designed by Koasynth, reveals how organizations can engage and energize their workforces.<br /><br />Rogers, a professional host/emcee, keynote speaker, actor and writer, brings more than 20 years experience to the corporate stage. His award-winning creative company, The Corporate Jester Inc., has become a trusted partner for companies looking for new ways to reach higher levels and achieve ambitious goals.<br /><br />The Corporate Jester believes a major profitability indicator is how much fun a company is willing to have at their own expense. "Senior executives don&#39;t need to be stand-up comedians; that&#39;s my job as host," said Rogers. "But the level to which they are willing to &#39;play&#39; onstage is a good indicator of their character and the company culture as a whole. A well-rounded culture celebrates the good times and can withstand the tough times."<br /><br />Jeff Rogers knows the power of humor. Beginning his career as a stand-up comic, he was the runner-up of the Chicago&#39;s Hottest Comics competition in 1989. This led to a position at Chicago&#39;s world-famous Second City Theater, where he shared the stage with Steve Carell from NBC&#39;s &ldquo;The Office;&rdquo; Stephen Colbert from &ldquo;The Colbert Report;&rdquo; and future stars of &ldquo;Saturday Night Live&rdquo; Rachel Dratch, Horatio Sanz and Tina Fey. Rogers also helped build Second City Communications before striking out on his own and starting The Corporate Jester.<br /><br />The Corporate Jester&#39;s goal? To save audiences from the dreaded "death by PowerPoint." This approach has made Rogers one of North America&#39;s most in-demand stage personalities for corporations, associations and meeting and event production companies.<br /><br /><strong>How Does He Do It?</strong><br />Hired by a $1.4 billion client, Rogers posed as a new employee who "interrupted" the CEO&#39;s purposefully boring presentation to ask about the misunderstood compensation plan. At first, everyone was aghast. But they howled with laughter as he humorously pointed out the elephant in the room. As scripted, the CEO played it perfectly, letting Rogers become "the voice of the employee" on-stage to communicate sensitive and critical issues.<br /><br />Rogers came to the rescue when General Motors was dealing with internal challenges. According to the client, "The performances, written and directed by Jeff Rogers, were particularly adept at addressing underlying concerns often left unspoken by employees. The performances generated a wonderful reaction of positive anticipation, fun, humor and laughter from our employee participants."<br /><br />Not long ago, when Bank of America launched its small business banking Web site with a live game show in New York&#39;s Grand Central Terminal, the choice for host was simple: The Corporate Jester.<br /><br />From sales meetings to product launches, regional events to global summits, Rogers is a proven commodity.<br /><br />Quite simply, he connects with audiences to make meetings and events uniquely fun, educational and quite memorable.<br />

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