EyeSpot, Tremor Media Turn Online Video Into Gold

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<p><strong>San Diego &mdash; May 22</strong><br />Eyespot and Tremor Media, an online video advertising network, have created a partnership that enables content owners to turn video mashups into revenue streams.&nbsp; </p><p>As a result, brands can harness the unmitigated viral power of user-generated content (UGC) that is advertiser-safe and approved by companies in the entertainment industry.<br /><br />With this new partnership, content owners can harness the potential to drive revenue from the virtually limitless energy of social media, supplying pictures, audio and video from media catalogs while offering users the control over their media usage they desire.<br /><br />Eyespot&rsquo;s user-friendly, browser-based video mashup platform creates a compelling experience for users to play with their favorite media and create something to distribute to friends, family and fans.&nbsp; </p><p>Social media are increasingly becoming critical tools for movie, music, sports and advertising campaigns, as users spend more time with online media than traditional broadcasting.&nbsp; </p><p>The interactive activity is no longer merely promotional but can serve as a product in and of itself.<br /><br />&ldquo;Eyespot and Tremor came together to address the gap that existed in the social media movement,&quot; said Jim Kaskade, Eyespot CEO and co-founder. &quot;Until today, there was a great divide between user-generated content and brand-safe content. As social media transforms the landscape, this offering will prove to be a significant step in taking interactive media campaigns to a more meaningful and compelling level.&quot; <br /><br />Tremor Media&rsquo;s advertising network will be fully integrated into Eyespot&rsquo;s platform providing in-stream video advertising opportunities. </p><p>Tremor delivers in-stream ads and will deliver five-second to 15-second ads for pre-roll, mid-roll and post-roll. </p><p>Tremor Media recently announced its own initiatives to deliver shorter advertising associated with short-form and user-generated content, ensuring a better user experience while providing a fair value exchange for the user.<br /><br />&ldquo;Eyespot&rsquo;s end-to-end system solves the rights management requirements for catalog owners and sponsors that advertisers need when associating their brands with user-generated content and social media,&rdquo; Jason Glickman, Tremor CEO, said. &ldquo;Eyespot allows their users to consume, control and manipulate their online media in a way that provides high value and eliminates risk to brands while delivering an exciting and engaging experience for users.&rdquo;<br /><br />The combined offering of the two companies is being deployed across the Eyespot platform, which is made up of a growing number of leaders in digital media that recognize the marketing power of the prosumer. </p><p>Media companies now can manage their own campaigns, including their professionally produced content, while leveraging the social magnifier of UGC injected by individual influencers.</p>

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