Eyespot Customizes User-Generated Content

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<p><strong>Chicago &mdash; July 31</strong><br />Eyespot has launched its Media Campaign platform, an addition to the Eyespot application suite, which enables brand managers and advertising firms to directly harness the energy of social networks and user-generated content (UGC).&nbsp; </p><p>The system allows for the creation of interactive video campaigns that will associate brands with both Hollywood and other professionally produced content.</p><p>In the rapidly evolving Internet economy, Eyespot&#39;s Media Campaign Manager is a market first that empowers the creative industry and communities to initiate their own interactive video-sharing campaigns directly with consumers. </p><p>The unmitigated appeal of UGC is available alongside an array of premium content supplied by producers, networks, studios and record labels to engage with new customers, increase brand recognition and further exploit existing brand loyalty.<br /><br />&quot;User-generated content is the most engaging medium to emerge in a significant period of time &mdash; online video killed the broadcast star,&quot; said Jim Kaskade, Eyespot CEO. &quot;Video mashups are among of the most meaningful ways to strategically gain the attention of sought-after demographics. Using Eyespot to interact with consumers offers a higher ROI, is more quantifiable than traditional mediums, has higher brand retention and is capable of correlating call-to-action campaigns directly to purchase.&quot;<br /><br />The Media Campaign Manager&#39;s robust campaign creation system is especially suited to the needs of advertising and marketing firms. </p><p>This online suite requires no technical expertise and is an easy-to-use administrative content management system that requires only the oversight, leadership and decision making of a brand manager or marketing director.<br /><br />&quot;Over the past 12 months, iconic brands like Lucas Films&#39; &#39;Star Wars,&#39; the NBA and Sony BMG Entertainment have relied on Eyespot&#39;s technology to bring them closer to their customers and fans,&quot; said Marcus Peterzell, co-president of Eyespot&#39;s agency of record, AWE, a division of Omnicom Group Inc. &quot;Their technology engages brands and advertisers in a more intimate relationship that is truly more meaningful, rewarding and responsive.&quot;<br /><br />Never before have agencies had direct control over video campaigns without a developer or third party to negotiate and mediate. </p><p>The platform was custom built to be easy to use and accessible to brand managers as the existing Eyespot portal is to users.<br /><br />Featuring precise reporting, as well as insightful analysis of how users respond to content, the system dramatically reduces the time to implement a sophisticated online media campaign, which includes both professionally produced and user-generated content.<br /><br />The system includes safeguards that allow administrators to protect the investment value of premium assets while still ensuring an appealing and entertaining experience fo&nbsp; consumers and users to play in.</p>

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