eContinuum Unveils New Brand Identity

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<p><strong>Minneapolis &mdash; Oct. 9</strong><br />eContinuum, a provider of software and job branding services that revolutionize sales qualification and assessment processes, has unveiled its new brand under the name Employee Continuum.  </p><p>Concurrent to this announcement, Employee Continuum revealed its flagship product, Overture Version 4.0, has received <em>Human Resource Executive </em>magazine&rsquo;s Top HR Product of the Year award. <br /><br />&ldquo;We&rsquo;re the only vendor addressing the tough problem of attracting and identifying top-performing sales representatives through a unique blend of job branding services and software-as-a-service,” said John Doyle, vice president of marketing. “Winning this award is a tremendous honor and coincides with an exciting time in our company&rsquo;s growth as we rebrand as Employee Continuum.&rdquo;<br /><br />Employee Continuum provides the most comprehensive solution for attracting, qualifying and identifying top salespeople. </p><p>The company&rsquo;s multistep, multidimensional approach includes assessments, job simulations and job branding to deliver significant pre-hire visibility into candidates&rsquo; abilities to perform and produce in unique selling environments. </p><p>As a result, Employee Continuum&rsquo;s clients gain highly qualified, quality sales candidates faster, increase top-line revenue and improve overall sales performance.<br /><br />Each year, the editors of <em>Human Resource Executive </em>magazine spend hundreds of hours reviewing product demonstrations and conducting research to select their picks for the best HR products of the year.  </p><p>To be considered, products needed to be released between July 2006 and July 2007 and are judged on innovation, user-friendliness and the value they add to the HR profession.<br /><br />&ldquo;We were impressed with Overture 4.0 because we have yet to see another recruiting product that combines job branding and job marketing with candidate assessment quite this well,” said Kristen Frasch, <em>Human Resource Executive </em>magazine managing editor. “What&rsquo;s more, the video segments are direct and straightforward, and the assessments ask questions that only the keenest of sales professionals would know are aimed at measuring sales-specific competencies.&rdquo;<br /><br /><em>Human Resource Executive </em>magazine also observed that Overture Version 4.0 has a dashboard especially designed for corporate recruiters that is user-friendly and spans the gamut from quick overviews of candidates to complete responses for each candidate with instantaneous candidate comparisons.  </p><p>&ldquo;We doubt there&rsquo;s anything that does as good a job in representing the employer, while respecting both the user and the candidate at the same time,&rdquo; Frasch said.</p>

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