Imaging Providers Mandating CompTIA Certs

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Certification mandates for certain segments of organizations’ workforces seem to be more and more common these days. One example of this is in document imaging: Several companies in this field are requiring that their technical professionals and sales representatives obtain industry certifications. And one credential has stood out in this trend: CompTIA’s Certified Document Imaging Architech, or CDIA+.


As a result, the number of CDIA+ holders has gone up by 57 percent over the past two years, pushing the total amount of certificants past 7,000. “The biggest thing that it says is that the certification is doing what it’s supposed to do,” said Miles Jobgen, product manager of CDIA+. “These organizations came to us requesting and looking for a standard. I’m assuming the customers are happy, because they’re using it, they’re mandating it, and it’s grown significantly over the past five years. It’s exciting to see the certification process work as it’s designed to.”


Daniel Messick, strategic planning manager, training division, Canon USA and chair of the CDIA+ certification committee, said a key advantage of the CDIA+ is that it reliably shows a certain level of skill on the part of the bearer. “It provides a baseline of common knowledge that we believe any professional in the digital document imaging industry needs to have and needs to be able to demonstrate that knowledge to the employer and to their customers,” he said. “It’s a way of assuring their customers that they’re being represented by an individual who’s knowledgeable and competent in the field.”


“For the imaging industry, the CDIA+ is the de facto standard,” said Thom Brasuell, director of education services, Kyocera Mita and vice-chair of the CDIA+ committee. “It was the only thing out there that had the criteria we were looking for. The CDIA+ really offered a framework for a mindset for sales reps to engage with accounts. Instead of looking at an account as X number of boxes at X number of speeds, they’re looking at production and storage of documents as the actual product.”


These companies also created a policy to promote the CDIA+ among channel partners and vendors. As a result, the quality of the overall industry workforce has gone up considerably, they said. “I am seeing a marked change in what I would describe as fluency in the subject matter that CDIA+ covers,” Messick explained. “Part of that is the evolution of the industry and the marketplace, and part of that is the individual coming to the table already equipped with the knowledge represented by the CDIA+ certification. From that fluency, I see a change in comfort and confidence, engaging in the conversation with customers and peers, and being more willing to actively initiate discussion rather than being a passive participant or reluctant contributor.”


“That gave us a common language to speak throughout the entire channel and the sales chain,” Brasuell added. “It’s easier to bring other people in because we’re all talking the same language now.”


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