Dell to Make Major Pricing Announcement This Week

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Dell, the PC manufacturer many techies love to hate, is scheduled to announce some kind of new pricing structure on Thursday. This move is designed to help the company regain market share it lost over the past few months, and then expand it via a momentum-building deal for consumers.

 

Of course, many IT enthusiasts won’t care, because Dell makes computers designed to be sufficient for typical end users, without much consideration for incredibly bleeding-edge features and functionality. (As Microsoft backers will tell you, this is nothing short of a crime in certain parts of the IT community.)

 

But there’s one aspect of the announcement they should take note of: The company, like the old Steve Martin bit, is “getting small.” Dell’s move is aimed specifically at “consumers and small businesses,” according to a company advisory. Indeed, the news will be delivered by Ro Parra, the company’s senior vice president and general manager of its Home and Small Business Group, in a virtual press conference.

 

The significance of this is the emphasis on individual consumers. Nearly of the giants in IT have made major announcements with regards to how their product lines will impact this customer base in recent months. This, and not gargantuan enterprises, seems to be the target market of IT these days. Anyone with thoughts as to why this is can offer their opinions on the discussion boards at www.certmag.com/forums. (Hint: Follow the money…particularly, the people spending it.)

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