Dairy Queen Unveils New DQ.Com
<p><strong>Minneapolis — Sept. 19 </strong><br />Dairy Queen has launched an interactive Web site, a virtual reality in the soft-serve paradise called DQ-Topia that's a unique, interactive experience from start to finish. </p><p>A virtual Dairy Queen hostess welcomes visitors to the site and walks them through the whimsical world of DQ-Topia. <br />“Dairy Queen is a special place in the community to indulge in both amazing treats and delicious food while having a good time with family and friends, and we’ve created that same brand essence on our newly launched Web site,” said Michael Keller, International Dairy Queen chief brand officer. “Every day, we make an emotional connection with our customers in our stores. We’ve just taken that one step further by inviting them into our DQ-Topia where we are creating even more smiles and stories. It’s an engaging, upbeat, consumer-focused site that we believe is unique in the industry.”<br /><br />Visitors to DairyQueen.com also can navigate through an integrated Google-powered store locator linked with mini-sites for each of the more than 5,600 DQ locations. </p><p>Google Maps technology allows customers to click on a store on the map, where a pop-up will appear with the specific store location, menu items served and a link to the local DQ’s dedicated page, all of which provides a best-in-class tool for finding the nearest DQ.<br /><br />An advanced nutritional calculator provides detailed nutritional content and ingredients for each menu item. </p><p>The nutrition analysis is made up of data from R-TECH Laboratories and Commercial Testing Laboratory Inc., combined with data from suppliers, the U.S. Department of Agriculture and Genesis R&D SQL Nutrition Analysis Program from ESHA Research in Salem, Ore.<br /><br />On the site, visitors will find national food and treat news, career opportunities, a guide to becoming a franchisee, information on Dairy Queen’s national cause partner Children’s Miracle Network and the Miracle Treat Day fundraiser celebrated every August.<br /><br />“The Web site is an integral part of our overall marketing campaign that focuses on the sweet life,” Keller said. “Our customers will eat life up in our restaurants and in the virtual world as we move into 2008 and continue to build our brand.”</p>
