Dairy Queen Unveils New DQ.Com

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<p><strong>Minneapolis &mdash; Sept. 19 </strong><br />Dairy Queen has launched an interactive Web site, a virtual reality in the soft-serve paradise called DQ-Topia that&#39;s a unique, interactive experience from start to finish.  </p><p>A virtual Dairy Queen hostess welcomes visitors to the site and walks them through the whimsical world of DQ-Topia.   <br />&ldquo;Dairy Queen is a special place in the community to indulge in both amazing treats and delicious food while having a good time with family and friends, and we&rsquo;ve created that same brand essence on our newly launched Web site,&rdquo; said Michael Keller, International Dairy Queen chief brand officer. &ldquo;Every day, we make an emotional connection with our customers in our stores. We&rsquo;ve just taken that one step further by inviting them into our DQ-Topia where we are creating even more smiles and stories. It&rsquo;s an engaging, upbeat, consumer-focused site that we believe is unique in the industry.&rdquo;<br /><br />Visitors to DairyQueen.com also can navigate through an integrated Google-powered store locator linked with mini-sites for each of the more than 5,600 DQ locations.  </p><p>Google Maps technology allows customers to click on a store on the map, where a pop-up will appear with the specific store location, menu items served and a link to the local DQ&rsquo;s dedicated page, all of which provides a best-in-class tool for finding the nearest DQ.<br /><br />An advanced nutritional calculator provides detailed nutritional content and ingredients for each menu item. </p><p>The nutrition analysis is made up of data from R-TECH Laboratories and Commercial Testing Laboratory Inc., combined with data from suppliers, the U.S. Department of Agriculture and Genesis R&D SQL Nutrition Analysis Program from ESHA Research in Salem, Ore.<br /><br />On the site, visitors will find national food and treat news, career opportunities, a guide to becoming a franchisee, information on Dairy Queen&rsquo;s national cause partner Children&rsquo;s Miracle Network and the Miracle Treat Day fundraiser celebrated every August.<br /><br />&ldquo;The Web site is an integral part of our overall marketing campaign that focuses on the sweet life,&rdquo; Keller said. &ldquo;Our customers will eat life up in our restaurants and in the virtual world as we move into 2008 and continue to build our brand.&rdquo;</p>

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