CPM UK Turns Insight Into Action With New Board

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<p><strong>Oxon, England &mdash; Oct. 9</strong><br />CPM UK, a field marketing company that&#39;s part of the Omnicom group, has appointed Stephen Bisset as insight director, a newly created U.K. board-level position. </p><p>Bisset has more than 20 years of expertise across a range of industries, including retail and financial channels, and will be driving customer acquisition, retention and<br />development for both the CPM business and its clients.<br /><br />Most recently, he has worked as a director of London-based business EHS BRANN, working on behalf of clients such as Barclaycard, News International and Homebase.  </p><p>Prior to this, he has enjoyed a wide-ranging career, having worked in a variety of planning and analysis roles,<br />including planning director of Proximity London with clients such as Eurostar and Masterfoods, and has also worked as a strategic consultant for both Mercedes Benz and Kimberley- Clark.<br /><br />”CPM has an established global capability and reaches over 430,000 contacts a week, in both the field marketing and contact center space,” Bisset said. “I am delighted to<br />have the opportunity to work for the leading field marketing company and hope to be able to build upon the company&#39;s resources, experiences and achievements by providing a clients with enhanced high level insight and<br />business intelligence moving forward.”</p>

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